CRM Strategy for Executives
Strategic overview of CRM for business leaders. ROI measurement, team adoption strategies, and using CRM data for business decisions.
Course Overview
A focused program for executives and business owners who want to understand CRM at a strategic level without getting into technical details. Learn how to measure CRM ROI, drive team adoption, and use customer data to make better business decisions. Based on what we've seen work at 150+ organizations. Half-day format designed for busy schedules.
What You'll Learn
- CRM ROI measurement framework
- Team adoption and change management
- Executive dashboards and KPIs
- Customer insights for decision making
- Vendor evaluation criteria
- Implementation success factors
Course Format
Duration
Half-day session (3 hours)
Format
Live Online
Level
Executive
Language
English
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