Your company probably already automates some customer interactions. But you are likely only doing so with a subset of the customer data you possess. This prevents you from realizing the true value of automation at a time when it is essential for helping us accomplish more with fewer resources.
Consider a process that begins with a customer interaction on your website and concludes with a complex supply chain request, such as placing an order with your supplier for more inventory to meet the needs of the customer. It has been extremely difficult to automate these types of experiences from beginning to end, eliminating every manual step of the process.
Now, you can automate the entirety of your organization, delivering a new level of automation for the business and enhancing customer and employee experiences along the way.
In September 2022, Salesforce introduced Genie Customer Data Cloud, now /images/sfdc-c360-wheel-genie.png" style="width: 30%;" class="fr-fic fr-dib" alt="Salesforce Genie">
What aspects of Genie Customer Data Cloud and MuleSoft most excite you?
Our customers rely on MuleSoft to connect all of their ecosystem's systems and data using a resilient and scalable composable architecture. As these application networks have matured, our customers can now compose and automate entirely new workflows and experiences using the same connectivity fabric.
Through this real-time unified customer graph, our customers can gain a deeper understanding of their customers with Genie Customer Data Cloud. This enables us to incorporate this understanding into each orchestration of their composable enterprise, thereby making them more intelligent and individualized. This enables our customers to provide their customers with the types of seamless and automated experiences they desire, and to deliver on the promise of an automated enterprise as a whole. I cannot wait to see what our customers do with this next.
How will MuleSoft and Genie Customer Data Cloud benefit society as a whole?
Since 1999, Salesforce has supported the nonprofit sector as part of its 1-1-1 model, with over 39,000 organizations using our donated software. Salesforce's platform is utilized by a large number of organizations to drive their environmental, social, and governance (ESG) initiatives.
Everything described previously applies here, including the sector's ability to increase its overall productivity through data-driven automation. By analyzing real-time data, food banks can determine the locations of those in greatest need, as well as which items are in the shortest supply. Non-profit organizations can collect significantly more data, enabling them to scale their efforts to strengthen communities. In the renewable energy sector, energy companies can work with their customers to collect more granular energy usage data from devices in the home, allowing them to make real-time recommendations on how to optimize energy usage and reduce grid strain.
With the power of Genie Customer Data Cloud and MuleSoft, Salesforce is thrilled to provide these incredible organizations with the immense opportunity of real-time data and automation. These organizations are helping communities and the environment.
