CRM Selection Checklist: How to Choose the Right CRM

CRM Selection Checklist

Critical criteria to evaluate across 6 categories

1 Core Features

✓Customer and contact management (360-degree customer view)
✓Sales pipeline and opportunity tracking
✓Reporting and analytics dashboards
✓Mobile access (iOS and Android)
✓Email integration and tracking

2 Integration

✓ERP integration (Logo, Netsis, SAP)
✓Email integration (Gmail, Outlook)
✓WhatsApp Business integration
✓Phone and PBX integration
✓E-commerce platform integration

3 Security

✓KVKK compliance and data processing policy
✓Automatic data backup
✓Role-based authorization system
✓SSL certificate and data encryption
✓Two-factor authentication (2FA)

4 Support

✓Turkish language support (interface and support team)
✓Fast response time (via phone or WhatsApp)
✓User training program
✓Documentation and user guides

5 Cost

✓Transparent pricing (clearly shown on website)
✓No hidden costs (integration, support, updates included)
✓Setup and configuration included in price
✓Training fees included

6 Scalability

✓Adapts to increasing user count
✓Modular architecture (expandable as needed)
✓API access and third-party integration
✓Customization capacity (custom fields, workflows)

How Does Rapitek CRM Meet These Criteria?

Core Features

Pipeline, reporting, mobile access, email tracking included

Integration

ERP, WhatsApp, email, phone, and e-commerce integration

Security

KVKK compliance, SSL, 2FA, automatic backup

Support

Turkish support, <10 min response via WhatsApp

Cost

Transparent pricing, setup and training included

Scalability

Modular architecture, API access, customization

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Frequently Asked Questions

What criteria should I look for when choosing a CRM?

Key criteria include: feature fit for your business needs, ease of use, integration capabilities with existing tools, scalability, total cost of ownership, local language support, implementation timeline, and vendor support quality.

How do I conduct a CRM needs analysis?

Start by documenting your current sales process, pain points, and goals. Interview stakeholders from sales, marketing, and service teams. List must-have vs nice-to-have features. Define success metrics and budget constraints.

What should I pay attention to when preparing a CRM specification?

Include: user count and roles, required modules, integration requirements, data migration needs, customization requirements, reporting needs, mobile access requirements, security and compliance requirements, and implementation timeline.

Who should use the CRM checklist?

Anyone evaluating CRM solutions: business owners, sales managers, IT directors, operations managers, and project managers. The checklist ensures you do not overlook critical evaluation criteria.

What is the most common mistake in CRM selection?

Choosing based on features alone without considering adoption, total cost, and implementation support. The best CRM is the one your team will actually use, not the one with the most features.

Does Rapitek CRM meet the criteria in this checklist?

Yes. Rapitek CRM is designed to meet all 50+ criteria in the checklist: affordable pricing, fast implementation (2-4 weeks), ERP integrations, Turkish language support, mobile apps, and all features included in every plan.

CRM Selection Checklist: How to Choose the Right CRM?