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Dental Clinic CRM

In a dental clinic losing patients is silent: the one due for a check-up and the one with treatment left half-finished both simply stop coming one day, and while the chairs are full nobody notices.

The last treatment date is a field on the patient record; patients reaching six months drop into a list, and the 48, 24 and 1 hour reminders tie to the same appointment record.

Dental Clinic CRM
  • Drop patients who reach six months from their last treatment date into a list, and tie the check-up reminder steps to that list
  • Track treatment plans left half-finished and send reminders for the remaining sessions
  • Reduce missed appointments with 48, 24 and 1 hour pre-appointment reminder steps
  • Keep the satisfaction score on the patient record; send a Google review link to the list of those who gave a high score
  • Gather correspondence with patients on a single WhatsApp business number so the whole team sees the same history
6-Month Check-Up ReminderThe last treatment date is a field on the patient record; patients who reach six months drop into a list and the reminder is sent to that list.
Treatment Plan TrackingA treatment plan is a record linked to the patient record; sessions that have not been completed stay open as tasks linked to the plan, and the session reminder is sent to that list.
Missed Appointment PreventionReminder tasks at 48, 24 and 1 hour before are tied to the appointment date; confirmation and rescheduling are written onto the same appointment record, and a patient who does not turn up stays open in the list.
Google Review RequestThe post-treatment satisfaction score is a field on the patient record; those who give 4 and 5 are sent a review link, and those who give a low score an in-clinic feedback form.
Prosthetics Laboratory Dispatch RecordAn impression or prosthetic job sent to the laboratory is a dispatch record linked to the patient record; the dispatch date, the laboratory name and the expected return sit in fields, and if the return is late a task goes to the person responsible for the appointment.

The clinic calendar looks at today, yet the revenue of dental work comes back from the past: a chair standing empty this month is the result of a reminder that was not sent six months ago. Because the distance between them is long, the cause does not sit next to the effect; a full week hides the fact that six months later will be empty.

Rapitek CRM treats the appointment date as a starting point: patients who reach six months from their last treatment date drop into a list, the reminder steps you have set up run on that list, and the patient comes off the list once they book an appointment. That way bringing a patient back is not left to reception's spare time. The same logic works for the satisfaction score: those who give a high score are sent a Google review link and those who give a low score an in-clinic form; and all the correspondence builds up on the patient record through a single business number.

Frequently asked questions

Why does a CRM matter for dental clinics?
In the dental sector patient loyalty is critical: the six-month check-up cycle, treatment continuity and referral management. The CRM takes these out of memory and ties them to fields on the record; which patient is to be called and when is read from a list. Because the number of patients a reminder was sent to and the number who came back sit on the same records, you report its effect from your own data.
How does the 6-month reminder work?
The last treatment date is a field on the patient record; patients who reach six months are filtered on that field and drop into a list. You set a rule at setup for when and how many times the message goes to that list (for example at 6 months, 6 months 1 week, 6 months 2 weeks); when the patient books an appointment their record comes off the list and the steps stop.
How are Google reviews increased?
The post-treatment satisfaction score is a field on the patient record. A Google review link is sent to the list of those who gave 4 and 5, and an in-clinic feedback form to the list of those who gave 1 to 3; you define at setup which message goes to which score, and the send is written onto the patient record.
Can more than one person on the dental clinic team use the same WhatsApp number?
On the dental clinic side, correspondence with patients is gathered on a single business number and the whole team sees the same history. Yes. We connect your own Meta WhatsApp Business account to the CRM; your team answers from a single business number and all messages appear in the team inbox. Conversations are assigned according to the rule you define. Managers can monitor conversations and response times. Even if staff change, the message history stays in the CRM. Meta invoices you directly — we do not sell message bundles or credits.
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