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Fashion CRM

In a fashion brand the work is tied to the season calendar: the week the collection is shown to the buyer, the window in which orders are taken and the delivery date to the store chase one another. When that calendar sits in a diary and store and online channel sales sit in separate spreadsheets, whether a style really took off or came back is only understood once the season has closed.

A season is a record; the showing, order-taking and delivery dates are its fields. A return record carries a style and a channel field, and the breakdown is read from those two.

Fashion CRM
  • Set the collection season up with calendar steps, so that a task drops to the person responsible as the showing, order-taking and delivery dates approach
  • Send the lookbook and collection showing to the buyer from the shared inbox and read the WhatsApp and SMS correspondence on the same card
  • Keep store and online channels separate on the account record and see which channel a style is working in during the season
  • Total return records by style and channel field and base the next collection's decisions on that difference
Season CalendarEvery collection season is a record; the showing, order-taking and delivery dates are its fields, and a step whose date is approaching drops into the task list of the person responsible.
Collection Showing DespatchThe lookbook link that goes to the buyer goes out from the shared inbox; the WhatsApp and SMS correspondence sits in the same flow on the buyer's card.
Channel SeparationStore and online sales are separated by the channel field on the account record; the same style's sales in the two channels are totalled separately according to that field.
Return Difference by StyleA return record carries a style and a channel field; which style comes back more often through the online channel is read from the breakdown of those two fields.

In a fashion brand a season is not a date but a chain: the week the collection is shown to the buyer, the window in which the order is taken and the delivery date to the store are all tied together. When that chain sits in a diary, the buyer correspondence on a phone and store and online sales in separate spreadsheets, a step slipping is only noticed once the next step goes wrong.

Rapitek CRM keeps the season on its own record with its dates; from the showing through to delivery, every step drops into the task list of the person responsible. WhatsApp and SMS correspondence with the buyer accumulates on the same card; because the store and online channels are separated on the account record, which channel a style is working in and which channel it is coming back from is visible before the season closes.

The scope of the plans and the items priced separately are set out on the pricing page.

Frequently asked questions

Can I track the showing and delivery dates of a collection season from the system?
Yes. A season is a record; the showing, order-taking and delivery dates are its fields, and a step whose date is approaching drops into the task list of the person responsible.
Can I see the return difference between the store and the online channel for the same style?
Yes. A return record carries a style and a channel field; the breakdown of the two fields lists which channel a style comes back from more often.
Where do we see which showing went to a buyer and when?
The lookbook link that goes to the buyer goes out from the shared inbox; the WhatsApp and SMS correspondence sits in the same flow on the buyer's card. Who was sent what and when is read on a single screen together with the season record's dates.
Which is the best CRM software for fashion?
When choosing a CRM for the fashion sector you should look at sector workflows, integration capabilities, customisation options and the quality of support. You do not set up Rapitek CRM — we do: we configure the fields, the stages and the reports around your fashion process, we migrate your data, and we deliver the training for your team in Turkish. Before building our own platform, our team completed more than 200 enterprise CRM projects during its Salesforce years; we do the setup with that experience.
How much does a fashion CRM system cost?
On the fashion side, a step in the season calendar whose date is approaching drops into the task list of the person responsible; it is that team who uses the system. We keep current plan prices in one place and publish them openly on our pricing page; we do not put figures on this page, so that you never read a different price in two places. The price is set by the number of users and the plan chosen. The scope of setup, data migration and training is not the same on every project; the scope and the setup fee, if any, are worked out together in the discovery call and shared with you in writing. Rapi artificial intelligence credit and ERP integration are separately priced items.
How are CRM integrations done in the fashion sector?
On the fashion side, store and online sales are separated by the channel field on the account record, and the same style's sales are totalled channel by channel. If you use Logo, Netsis, Mikro or SAP, your CRM talks to it — we build the connection ourselves. There is no out-of-the-box module: because access and field structure on the ERP side differ from one installation to the next, a single button does not work the same way everywhere. The connection is built specifically for the project via our REST API covering 183 business objects, OAuth2, webhooks and import/export. We work out the scope and the cost in the discovery call and share them with you in writing.
How does the move to a CRM system work in the fashion sector?
We start with a discovery call: together we work out your fashion process, which fields and which stages are needed. After the call we give you a date, not a range. We migrate your data ourselves, and we deliver the training for your team in Turkish. There is no call centre on our support line. Your question is answered by the team that builds and develops the product — this is a choice, not a matter of capacity.
Can a mobile CRM be used for fashion?
Yes. Field and branch teams can update the customer card, notes and follow-up tasks from their phones. The app is live on both the App Store and Google Play. The web interface also works on tablets and phones. The app does not work offline; if the connection drops while you are filling in a form, what you have written is kept on the device for 24 hours.
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