Smooth HubSpot Migration Guide

Migrate your HubSpot data to Rapitek CRM in 7 steps with our 200+ project experience.

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7-Step HubSpot Migration Process

Migrate without data loss, without disrupting your workflow

1

Export HubSpot Data

Download your data in CSV format from HubSpot Settings → Import & Export → Export menu.

Objects to export:

  • Contacts — with all properties
  • Companies — including custom fields
  • Deals — with pipeline information
  • Tickets (Support Requests)
  • Activities (Emails, notes, calls)
2

Save Data Sets

A separate CSV file is downloaded for each object. Save the files in a hubspot_export_YYYYMMDD folder.

Example file structure:

  • 📄 contacts-export-2026-02-12.csv
  • 📄 companies-export-2026-02-12.csv
  • 📄 deals-export-2026-02-12.csv
  • 📄 tickets-export-2026-02-12.csv
  • 📄 activities-export-2026-02-12.csv
3

Data Cleaning and Merging

Merge duplicate records, complete missing fields, verify relationships.

Cleanup checklist:

  • Duplicate contacts (same email or phone)
  • Links between Companies and Contacts
  • Deals to Companies/Contacts relationships
  • Empty or invalid email addresses
  • Date formats (HubSpot uses Unix timestamps)
4

Create a Field Mapping Table

Map HubSpot fields to Rapitek CRM fields. Below are 25+ standard mapping examples.

The field mapping table is detailed in the next section.

5

Migrate Marketing Data

If you use Marketing Hub, migrate email lists, forms, workflows, and lead scoring rules.

Marketing assets:

  • 📧 Email Templates: Exported as HTML, uploaded to Rapitek
  • 📋 Forms: Migrate form fields to Rapitek web forms
  • ⚙️ Workflows: Manual setup required, created as automation rules
  • Lead Scoring: Reconfigure scoring logic in Rapitek
6

Test Migration and Validation

Migrate 10% of your data in a test environment. Test for errors, relationship validation, and field formats.

Test checklist:

  • Does the contact count match HubSpot?
  • Are Company-Contact relationships preserved?
  • Are deal pipeline stages correctly mapped?
  • Are custom properties migrated with all values?
  • Are activities (email, call, note) visible?
7

Full Migration and Parallel Operation

Migrate all data to Rapitek. Make a safe transition by using both systems in parallel for 2-4 weeks.

Parallel operation strategy:

  • 1. Hafta 1: Enter new records in both HubSpot and Rapitek
  • 2. Hafta 2-3: Train the team on Rapitek, use HubSpot for reading only
  • 3. Hafta 4: Cancel HubSpot subscription, full transition to Rapitek

HubSpot → Rapitek Field Mapping Table

HubSpot Field Rapitek Field Notes
firstname ad Direct mapping
lastname soyad Direct mapping
email email Unique constraint preserved
phone telefon Format cleaned
jobtitle unvan -
lifecyclestage yasam_dongusu Lead, MQL, SQL, Customer
hs_lead_status durum New, Open, In Progress
createdate olusturulma_tarihi Unix timestamp → DateTime

HubSpot to CRM Migration: Step-by-Step Guide - Rapitek

HubSpot Free vs Paid: What Can You Migrate?

Data migration differences by HubSpot version

🆓

HubSpot Free

  • 1 million Contacts (manual export)
  • Companies and Deals (unlimited)
  • Basic Activities (email, note, call)
  • Email template count: 5
  • No workflows or automation
  • No lead scoring
  • API limiti: 250 call/gün
💎

HubSpot Pro/Enterprise

  • All Contacts (unlimited)
  • Email templates (unlimited)
  • Workflows (manual setup required)
  • Lead scoring rules
  • Marketing Hub email sequences
  • Custom reports and dashboards
  • API limiti: 10.000+ call/gün

Marketing Automation Migration

Migrate HubSpot Marketing Hub features to Rapitek

📧

Email Templates

  • • HTML export from HubSpot
  • • Recreate in Rapitek
  • • Map personalization tags
  • • A/B test settings
⚙️

Workflows

  • • Document the automation logic
  • • Create rules in Rapitek
  • • Map triggers
  • • Email sequence setup

Lead Scoring

  • • Export HubSpot scoring rules
  • • Transfer positive/negative scores
  • • MQL threshold settings
  • • Lifecycle stage automation

Example Workflow Migration

HubSpot:

Trigger: Contact property "Lifecycle stage" = MQL
Action 1: Wait 1 day
Action 2: Send email "MQL Welcome"
Action 3: Create task for sales rep

Rapitek:

Kural: Kişi "Yaşam Döngüsü" = MQL olduğunda
Aksiyon 1: 1 gün bekle
Aksiyon 2: "MQL Hoşgeldin" email şablonunu gönder
Aksiyon 3: Satış temsilcisine görev oluştur

HubSpot's Strengths

Marketing Hub

HubSpot's Marketing Hub module is the industry standard for inbound marketing. Strong email marketing, landing pages, SEO tools, and social media management.

Free Tier for Startups

HubSpot Free is an excellent starting point for startups and small teams. Scalable with 1 million contact support.

HubSpot Academy

Free training content and certification programs. Professional-quality training on inbound marketing, sales enablement, and CRM.

Integration Ecosystem

1000+ ready-made integrations. Easily connect with platforms like Salesforce, Slack, Zoom, Shopify, and WordPress.

When Should You Migrate?

Costs Are Increasing

When you upgrade from HubSpot Free to Starter/Pro, the price increases 10x. HubSpot Pro for 5 users is $800/month, Rapitek is $125/month.

Savings: $8,100/year

HubSpot requires custom development for ERP integration. Rapitek offers ready-made integration with Turkish ERPs like Logo, SAP, and Mikro.

KVKK Compliance

HubSpot servers are in the US. Rapitek stores data in Turkey. Full compliance with KVKK and Law No. 6698.

Turkish Support

HubSpot support team speaks English. Rapitek provides direct Turkish support via WhatsApp. Response time <10 minutes.

How Much Will You Save by Migrating from HubSpot?

3-year cost comparison for 5 users

HubSpot Pro

$28,800
3-year total
  • • $800/ay × 36 ay
  • • Setup fee: Separate
  • • Additional modules: Separate
  • • Support: Standard

Rapitek CRM

$4,500
3-year total
  • • $125/ay × 36 ay
  • • Setup: Included
  • • All modules: Included
  • • Support: Premium (WhatsApp)
$24,300 Savings

84% cost reduction in 3 years. Invest the savings in new team members or marketing campaigns.

Ready to Migrate from HubSpot?

Let us safely migrate your data to Rapitek CRM with our 200+ project experience. First consultation is free.

Frequently Asked Questions

How long does data migration from HubSpot take?

It varies by data volume. For 10,000 records, test migration takes 1-2 days, full migration 1 week. We accelerate the process with our 200+ project experience.

I use HubSpot Free, can my data be migrated?

Yes. In HubSpot Free, Contacts, Companies, Deals, and basic Activities can be exported. However, Marketing Hub features (email templates, workflows, lead scoring) are limited in the Free version.

Will my Marketing Hub workflows be migrated?

HubSpot workflows need to be manually recreated. At Rapitek, we configure the workflow logic as automation rules. We transfer lead scoring, email sequences, and task automations.

Will my HubSpot email templates be lost?

No. Email templates can be exported as HTML and uploaded to Rapitek. If you use Marketing Pro, we migrate all your templates.

Can I cancel my HubSpot subscription during migration?

We recommend keeping HubSpot active until test migration and validation are complete. We suggest 2-4 weeks of parallel operation.

Do HubSpot API limits cause issues?

HubSpot Free has a daily limit of 250 API calls. We migrate large data sets via manual export. For paid versions, we can automate the transfer via API.

Are custom properties (custom fields) migrated?

Yes. All custom properties in HubSpot are created as custom fields in Rapitek. We preserve field types (text, number, date, dropdown).

How much does migration cost?

Data migration and setup are included in the Rapitek package. No additional fees. For complex customizations, we offer consulting services.

Ready to Migrate from HubSpot?

Let's safely migrate your data to Rapitek CRM with our 200+ project experience.