2026 Marketing Automation Comparison

What Is Marketing Automation?

Multi-Channel Communication

Manage email, SMS, WhatsApp, and push notifications from a single platform.

Smart Segmentation

Create dynamic segments based on customer behavior.

AI-Powered Optimization

Optimize send times, content, and target audiences with artificial intelligence.

Marketing Automation Comparison Table 2026

Platform	Price	Setup Time	Email Marketing	SMS	WhatsApp	Segmentation	AI Features	KVKK	Turkish Support	Architecture
Rapitek CRM	$25/user/mo	2-4 Weeks	Available	Available	Available	Available	Available		Available	Private VDS
Insider	Quote-Based	4-12 Weeks	Available	Available	Available	Available	Available	Partial	Available	Cloud (SaaS)
HubSpot	$800/mo (Pro)	2-8 Weeks	Available	Add-On	Add-On	Available	Available	-	Limited	Cloud (SaaS)
ActiveCampaign	$29/mo (Starter)	1-4 Weeks	Available	Available	Add-On	Available	Available	-	-	Cloud (SaaS)
Emarsys (SAP)	Quote-Based	6-16 Weeks	Available	Available	Available	Available	Available	Partial	Limited	Cloud (SaaS)

About Marketing Automation Platforms

Rapitek CRM

A local solution that combines CRM and marketing automation on a single platform. Born from 200+ enterprise project experience, designed for the needs of businesses in Turkey. Manages email, SMS, and WhatsApp campaigns integrated with CRM data. KVKK compliant, Turkish-supported, with data security through private VDS architecture.

Insider

A Turkey-origin global marketing automation platform. Offers AI-powered personalization and multi-channel marketing solutions for e-commerce and retail sectors. Supports web, mobile app, email, SMS, and WhatsApp channels.

HubSpot Marketing Hub

A platform that offers CRM, marketing, sales, and service modules together. Marketing Hub includes email marketing, landing page creation, blog management, and lead nurturing features. A free plan is available, with advanced features offered in Professional and Enterprise plans.

ActiveCampaign

An email marketing and automation-focused platform. Offers advanced automation workflows, email sequences, CRM integration, and machine learning-powered features. Contains solutions for SMBs and mid-size businesses.

Emarsys (SAP)

An enterprise marketing automation platform under SAP. Offers omnichannel marketing, AI-powered customer segmentation, and personalization solutions. Contains enterprise-level features for large-scale retail and e-commerce companies.

Rapitek Advantage

Rapitek CRM natively integrates marketing automation with CRM. Your sales and marketing teams work on the same platform, managing the entire customer journey without data silos. Setup, training, and Turkish support are included.

Why Rapitek Marketing Automation?

CRM + Marketing Together

Your sales and marketing data on a single platform. Work integrated without data silos.

WhatsApp Integration

Automated campaigns and customer communication via WhatsApp Business API.

KVKK Compliant

Your data stays in Turkey. Explicit consent management and KVKK compliance as standard.

All-Inclusive Pricing

Setup, training, and support included. No separate marketing module fees.

Pricing CRM Pricing CRM Comparison Best CRM Software Product Features

Frequently Asked Questions

What is marketing automation?

Marketing automation refers to software platforms that automate repetitive marketing tasks. These include email campaigns, SMS sending, social media posting, lead nurturing, and customer segmentation, all running automatically to improve efficiency.

Which marketing automation software is the best?

The best marketing automation software depends on your business needs and budget. In the Turkish market, KVKK compliance, Turkish language support, WhatsApp integration, and compatibility with local business practices are important criteria.

How much does marketing automation software cost?

Marketing automation pricing varies greatly between platforms. Basic plans start at $25-$50 per month, while enterprise solutions can reach $500-$5,000+ per month. Factors include contact count, features, and integrations needed.

What is the difference between CRM and marketing automation?

CRM focuses on customer relationship management, while marketing automation focuses on automating marketing processes. CRM handles sales pipeline, customer data, and communication tracking, whereas marketing automation manages email sequences, lead scoring, and campaign analytics.

Why is KVKK compliance important in marketing automation?

KVKK mandates the protection of personal data. Marketing automation processes customer email addresses, phone numbers, and behavioral data. Using a non-KVKK-compliant platform risks high fines and reputational damage.

How does WhatsApp marketing automation work?

WhatsApp marketing automation operates through the WhatsApp Business API. It enables automated messaging to customers, chatbot interactions, campaign notifications, and order updates. Rapitek CRM supports native WhatsApp API integration.

What is the difference between email marketing automation and traditional email sending?

Traditional email sending is a one-time bulk message. Email marketing automation creates behavior-triggered, personalized, and timed email sequences. For example: cart abandonment reminders, drip campaigns, and welcome series that adapt to each recipient.

How long does marketing automation setup take?

Setup time varies by platform and scope of requirements. SaaS solutions can be set up in a few days for basic use. Enterprise solutions with integration, data migration, and customization take 2-12 weeks. Rapitek completes setup in 2-4 weeks.

Marketing Automation Comparison 2026

What Is Marketing Automation?

Multi-Channel Communication

Smart Segmentation

AI-Powered Optimization

Marketing Automation Comparison Table 2026