Tourism CRM
The same guest's name appears separately on the agency list, in the online booking channel and in a reception note. Recognising a returning guest is left to the memory of whoever happens to be on shift that day.
The guest's room preference and past stays sit on their own record; the agency allotment and its last cancellation date are a separate record, and a room left empty turns into a task.
- Gather the guest's room preference, special requests and past stays into a single profile
- Track corporate agreements, group booking requests and MICE events stage by stage as opportunity records
- Bring returning guests into the loyalty programme and send them an offer that fits their history
- See OTA, agency and direct bookings on the same screen and keep the channels coordinated
- Answer as a team from a single WhatsApp number; let conversations be assigned by the rule you define and the history stay on the record
| Guest Profile | A guest is a person record; the room preference, the dietary note and special requests are its fields, and past stays build up under the card. |
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| Group and Corporate Sales | A company agreement and a group request are each an opportunity record; the quote stage, the stay date and the number of rooms sit in fields, and the season plan comes out of the report on these records. |
| Post-Stay Survey | The survey sent to a departing guest is linked to the guest record; the score given and the note written sit on the same card, and a low-scoring response drops to the person responsible as a task. |
| Multiple Channels | The channel a booking came through is a field on the record; OTA, agency and direct bookings are separated by that field on the same list. |
| Agency Allotment Record | The allotment granted to an agency and the last cancellation date are an allotment record linked to the agency account; the number of rooms used and the number left empty sit in fields, and a task is opened for the sales owner before that date for the allotment being released. |
In tourism, selling runs on two different clocks. The individual side works by the hour: the same date can be sold separately on an online channel, in an agency allotment and through direct sales, and the problem does not surface in the lists but when the guest arrives at the door. The corporate and group side works by the month; the quote is given months before the stay, and while it waits in an inbox nobody can say what stage the contract is at.
Rapitek CRM ties both lines to the same guest and company record; because group requests move through opportunity stages, the season plan is built on the real business in the sales pipeline rather than on hope. We build the connection to the property management system and the booking channels ourselves; there is no out-of-the-box module, and the data transfer is set up to fit your system over REST API and webhooks.
