What is a Customer?
Müşteri, bir işletmeden ürün veya hizmet satın alan kişi veya kuruluştur. Müşteriler, işletmelerin varlık sebebidir ve gelir kaynağının temelini oluşturur.
In modern business, the concept of customer encompasses not only the person making a purchase but all parties who interact with the business in any way.
Müşteri Memnuniyeti
A natural or legal person who purchases products or services offered by a business in exchange for payment and establishes a commercial relationship with the business.
Müşteri Senkronizasyonu
Individual Customer (B2C)
A natural person who purchases products or services for their own personal needs.
- Fast decision-making process
- Emotional purchasing decisions
- Lower-value transactions
Corporate Customer (B2B)
A company or organization that purchases products or services for business needs.
- Longer sales cycle
- Rational decision-making
- Higher-value transactions
Müşteri Memnuniyeti
Özel
A customer who regularly purchases and recommends the brand to others.
Özel
A person making their first purchase or who has been a customer for a short time.
Özel
A former customer who no longer purchases or has switched to a competitor.
What is a Potential Customer (Lead)?
Potansiyel müşteri (lead), henüz satın alma yapmamış ancak ürün veya hizmetinize ilgi gösteren kişi veya kuruluştur. Potansiyel müşteriler, satış hunisinin en önemli girdisidir.
Lead Puanlama ve Niteleme
Cold Lead
In the awareness stage. Has just identified the problem.
Warm Lead
In the evaluation stage. Researching solutions.
Hot Lead
In the decision stage. Ready to purchase.
Müşteri Senkronizasyonu
The customer lifecycle is the stages a customer goes through from first contact with the business to becoming a loyal customer. Understanding this cycle is critical for optimizing customer experience.
Awareness
The customer becomes aware of the problem and potential solutions. First encounter with your brand.
Süre
The customer researches and compares different solutions. Content marketing plays a critical role.
Purchase
The customer makes their decision and completes the purchase.
5. Veri Saklama
You retain the customer through improved experience, support, and relationship management.
Loyalty
The customer purchases regularly and doesn't consider competitor offers.
Advocacy
The customer actively recommends and advocates for your brand.
How to Calculate Customer Value?
Müşteri Yaşam Boyu Değeri (CLV - Customer Lifetime Value), bir müşterinin işletmenize toplam katkısını ölçen en önemli metriktir.
CLV Formula
Acquiring a new customer costs 5x more than retaining an existing one
A 5% increase in retention can increase profits by 25-95%
80% of revenue comes from 20% of existing customers
İçerik Yönetim Sistemi (CMS)
CRM (Customer Relationship Management), müşteri ilişkilerini yönetmek için kullanılan strateji ve teknoloji bütünüdür. Modern CRM sistemleri, tüm müşteri verilerini tek bir platformda toplar.
IFS ERP'nizi CRM ile Entegre Edin
Özel Eşleştirme
Özel entegrasyonlar için API erişimi var mı?
Satış Hattı
Satış profesyonelleri için eksiksiz e-posta yönetimi
Otomasyon
Zaman kazanmak için tekrarlayan görevleri ve iş akışlarını otomatikleştirin.
Raporlama
Make data-driven decisions