Tableau Now Powers the Salesforce Genie Customer Data Cloud

Genie Customer Data Cloud and Tableau release customer data and enable the delivery of real-time, actionable insights at scale.

Now, every business can see, automate, investigate, and act on data from any source with Tableau.

During Cyber Week 2022, Genie Customer Data Cloud will have powered 43 billion consumer encounters and ingested 1.1 trillion records for Salesforce clients.

Customers such as Formula 1®, Inter, and Casey's are utilizing Genie Consumer Data Cloud to revolutionize their customer relationships by delivering real-time, tailored experiences at hyperscale.

The number one CRM data cloud, Genie Customer Data Cloud, is now /images/Salesforce-Genie_6.png" style="width: 50%;" class="fr-fic fr-dib" alt="Salesforce Customer 360 Powered by Genie">

With Genie Customer Data Cloud, businesses across all industries can harness their data within Salesforce to generate the most pertinent business outcomes. Whether it's patient data for healthcare, telemetry data for manufacturing, or shopper data for retail, Genie is capable of ingesting all data in real time and generating personalized actions across the Customer 360.

Formula 1® uses Genie to increase fan engagement and acquire new fans.

Formula 1® has experienced tremendous growth in recent years, and its 500 million global fans and 1.5 billion global TV viewers are at the core of everything it does. Formula 1 worked with Salesforce to obtain a comprehensive perspective of its following, intensify and broaden fan engagement, and recruit new fans. Genie helps Formula 1 to comprehend how its data combines across all channels – physical and nonphysical, domestic and international. Using AI and automation, Salesforce enables the business to deliver scalable, hyper-personalized, and real-time experiences to its expanding fan base. Formula 1 can now store and manage its fan data on a unified platform, Genie Customer Data Cloud, as opposed to a collection of disparate systems.

Inter reaches the appropriate client at the appropriate time with personalized and automated actions.

Inter, a Brazilian financial services platform, utilizes Marketing Cloud, Sales Cloud, Service Cloud, Experience Cloud, CDP powered by Genie, Tableau, and Einstein's artificial intelligence capabilities to gain a holistic picture of customer behavior across all service verticals. This is now an integral element of their business, which enables users to bank and make purchases such as plane tickets and insurance, among others. Inter has experienced a 20x return on investment with CDP powered by Genie Customer Data Cloud and a 35x conversion rate for marketing campaigns.

Casey's intensifies their emphasis on personalisation to increase customer loyalty and commercial effect.

Casey's, the third-largest convenience store company in the United States with over 2,400 locations, engages millions of visitors annually with fast and easy service, and now with tailored digital experiences. Casey's uses CDP powered by Genie to develop audience segments from over 13 million customer records 30 times faster than before by leveraging first-party data. Casey's combines data from online orders, in-store transactions, and emails through enhanced customer data management, enabling the organization to send appropriate communications at scale.