Automate Your Marketing Processes
Manage your email campaigns, lead nurturing, segmentation, and A/B testing processes from a single platform.
Request Free DemoWhat Is Marketing Automation?
Marketing automation is a technology that automates repetitive marketing tasks through software. It enables you to run email campaigns, lead nurturing processes, customer segmentation, and campaign analysis without manual intervention.
In traditional marketing, hours are spent on every campaign, whereas with marketing automation, workflows set up once run continuously. They automatically deliver the right message to the right person at the right time.
With Rapitek CRM, marketing automation brings your sales and marketing teams together on a single platform. You can track the entire journey from lead to customer from one dashboard.
Marketing Automation Features
Email Automation
Trigger-based automatic email sequences. Welcome, follow-up, and re-engagement workflows.
Lead Nurturing
Move potential customers through the sales funnel. Send personalized content based on behavior.
Campaign Management
Plan, execute, and track multi-channel campaigns from a single dashboard.
A/B Testing
Test subject lines, content, and send times. Automatically select the best performer.
Audience Segmentation
Create dynamic segments based on CRM data. Group by behavior, demographics, and purchase history.
Landing Page Management
Create custom landing pages for your campaigns. Automatically capture leads with form integration.
Social Media Integration
Combine your social media campaigns with CRM data. Build a multi-channel marketing strategy.
ROI Tracking
Measure the return of every campaign. Optimize your marketing budget with spend-revenue analysis.
Marketing Automation vs Manual Marketing
| Criteria | Marketing Automation | Manual Marketing |
|---|---|---|
| Email Sending | Automatic trigger-based | One-by-one manually |
| Lead Tracking | Automatic scoring | Excel/spreadsheets |
| Segmentation | Dynamic, real-time | Static lists |
| Personalization | Automatic based on behavior | Limited/generic content |
| Reporting | Real-time dashboard | Weekly manual reports |
| A/B Testing | Automatic winner selection | Very difficult/impossible |
| Scalability | Thousands of leads, same team | Team expansion needed |
| ROI Measurement | Automatic per campaign | Estimation-based |
Automated Marketing Workflow
From lead to sale, the process runs fully automatically.
Lead Arrives
Form, website, or ad
Segment
Automatic rule-based grouping
Nurture
Personalized email sequences
Score
Prioritize with lead scoring
Hand Off to Sales
Qualified lead to sales team
Marketing Automation Industry Data
The impact of marketing automation according to independent research:
More Qualified Leads
Source: Annuitas Group
Sales Productivity Increase
Source: Nucleus Research
Marketing Cost Reduction
Source: Nucleus Research
Conversion Rate Increase
Source: VB Insight
Request a Free Demo
See our marketing automation solution live. Our team will respond within 10 minutes.