B2C CRM | Consumer & Individual Customer CRM

Manage Your Individual Customers
on a Single Platform with B2C CRM

WhatsApp shared inbox, broadcast campaigns, web lead capture forms, and email marketing automation. Plus AI that writes: tell Rapi in Turkish and it creates the record itself. A CRM experience tailored for individual customers.

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What is B2C CRM?

B2C (Business-to-Consumer) CRM is a customer relationship management system designed for businesses to manage their relationships with individual customers. Unlike B2B CRM, B2C CRM focuses on high customer volume, multi-channel communication, and marketing automation.

Rapitek CRM lets you manage both B2B and B2C sales processes on a single platform. Engage with individual customers via WhatsApp, email and web forms, and accelerate your work with segmentation, marketing automation, and Rapi - the write-capable AI assistant.

B2C CRM Features

WhatsApp Shared Inbox

Your entire team responds to customers from a single WhatsApp number. Messages are automatically assigned to the relevant person, and conversation history is preserved.

WhatsApp Broadcast & Campaigns

Send bulk messages and marketing campaigns to your customer segments via WhatsApp. Track open and click-through rates.

Web Lead Capture Forms

Automatically import potential customers into your CRM with forms embedded on your website. Receive instant notifications on form submissions.

Email & WhatsApp Marketing Automation

Run email and WhatsApp campaigns from one Campaign Studio. Multi-step Sales Sequences, preference center, KVKK consent ledger, and open/click tracking.

Rapi - The Write-Capable AI Assistant

Most CRM AI only reads; Rapi writes. By voice or text in Turkish, it creates and updates real records across 11 objects - with a confirm gate before every write.

Customer Segmentation & Lifecycle

Segment customers by demographic, behavioral, and purchase data. Create customized communication strategies for each segment.

B2B vs B2C CRM Needs Comparison

Feature	B2C CRM	B2B CRM
Customer volume	High (thousands of individuals)	Low-medium (corporate accounts)
Sales cycle	Short (hours-days)	Long (weeks-months)
Communication channels	WhatsApp, email, web forms	Email, phone, meetings
Marketing approach	Automation, segmentation, campaigns	One-on-one relationships, quote management
Reporting focus	Conversion rate, campaign ROI	Pipeline, revenue forecasting

Why Rapitek B2C CRM?

Rapitek CRM is one of the rare CRM solutions that unifies B2B and B2C sales processes on a single platform. No need to purchase a separate tool for individual customers — WhatsApp shared inbox, email and WhatsApp marketing automation, web lead forms, and customer segmentation are included in all plans.

The real difference is in the AI: most CRM AI only reads — Rapi writes. By voice or text in Turkish, it creates and updates real records across 11 objects, asking for confirmation before every write. Snap a business card to create a Lead, or record a meeting on mobile and have Whisper transcribe it and Claude turn it into a structured summary.

Every customer gets a physically separate database and their own subdomain, so your data is stored in Turkey under KVKK/GDPR controls. Backed by experience from 200+ enterprise projects and direct support, your team is never left alone.

Frequently Asked Questions

What is the difference between B2C CRM and B2B CRM?

B2C CRM focuses on individual customer management: high volume, short sales cycles, multi-channel communication, and marketing automation. B2B CRM focuses on corporate accounts, long sales cycles, and quote management. Rapitek CRM offers both on a single platform.

How do WhatsApp marketing campaigns work?

With Rapitek CRM's WhatsApp Broadcast feature, you can send bulk messages to your customer segments. Create template messages, select your target segment, and schedule your campaign. Open and click-through rates are tracked automatically.

I do both B2B and B2C sales — is one CRM enough?

Yes, Rapitek CRM lets you manage both B2B and B2C sales processes on a single platform. Use pipeline and quote management for corporate accounts, and WhatsApp and marketing automation for individual customers.

How does web lead capture work?

You embed forms on your website. Visitors who fill out forms are automatically created as leads in the CRM. You receive instant notifications and can define automatic assignment rules.

Is pricing different for B2C customers?

No, B2C features (WhatsApp integration, marketing automation, lead capture forms) are included in all Rapitek CRM plans. No additional fees required.

What does marketing automation include?

Email and WhatsApp campaigns from Campaign Studio, multi-step Sales Sequences (auto-unenroll on reply or meeting), segmentation-based targeting, a preference center, a KVKK consent ledger, and campaign reports with open/click tracking.