Enterprise Manufacturing CRM: OEM Sales + Production Operations on One Platform
CRM + Operations Hub for large manufacturers, white goods, automotive Tier-1, machinery, and chemical companies. Sell into OEM accounts (long cycles), after-sales service contracts, and quality certificates (IATF/TS/ISO); run operations with MRP (multi-level BOM explosion), work orders, quality checks, and procurement — on one platform. And where most CRM AI only reads, Rapi writes: tell it what happened in Turkish by voice and it creates and updates real records.
Request Enterprise Strategy CallWhy Manufacturing CRM Is Different
For a Tier-1 automotive supplier or mid-large appliance manufacturer, CRM is far beyond 'sales pipeline management'. Four critical flows must run simultaneously: OEM accounts (12-24 month cycles, RFP/RFQ, engineering docs, quality certs); a B2B dealer network managed with Salesforce-parity access control (Profiles, Roles, Org-Wide Defaults, Sharing Rules) plus Assignment Rules and round-robin lead distribution; after-sales service (Cases with business-hours SLA timers, warranty, spare parts, self-service portal); and production operations in the Operations Hub — an MRP engine with multi-level BOM explosion, demand/supply netting, work orders, quality checks, and stock movements. All four run on one platform. On the ERP side, Rapitek has no native Logo/SAP/Netsis connector — integration is built over the REST API (CRUD across 150+ objects, composite batch, OAuth2/JWT, signed outbound webhooks) and, where needed, as a bespoke integration via professional services.