TURQUALITY-Supported CRM 2026 | Digital Transformation for Turkish Exporters

TURQUALITY-Supported CRM for Your Export Roadmap

Execute your CRM investment under the Marka/TURQUALITY support program with 50% government reimbursement, aligned with the PwC/Deloitte/EY-prepared Development Roadmap (GYH). Built from 200+ enterprise CRM implementations, Rapitek is a KVKK-compliant, multi-language (TR/EN/AR) platform with a physically separate database per customer, live in 2-4 weeks. The difference: most CRM AI only reads — Rapi writes, creating and updating real records from a spoken Turkish command.

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What Is TURQUALITY and the Marka Support Program?

TURQUALITY is Turkey's flagship government program supporting Turkish brands going global. Companies enrolled in the program can claim up to 50% reimbursement from the Ministry of Economy on strategic investments — including digitalization (CRM, BI, e-commerce, ERP). The Marka Support Program is the earlier-stage tier with similar but more limited support.

Both programs require a Development Roadmap (GYH) prepared by an independent Big-4 / Big-6 consultancy (PwC, Deloitte, EY, KPMG, BDO). The GYH lays out 5-year strategic targets and corresponding investments. CRM is consistently one of the highest-ROI line items in these roadmaps.

What a TURQUALITY-Eligible CRM Must Have

Multi-Language UI (TR/EN/AR)

For export-focused firms — full Turkish, English, Arabic interface. Customer records, reports, email templates, PDF quotes work identically across languages.

Multi-Currency Sales Management

TCMB daily-rate auto-conversion across USD/EUR/GBP/SAR. Multi-currency pricebook, currency-tagged opportunities. Export sales recorded with conversion date.

KVKK + GDPR, Dedicated Database per Customer

A physically separate database and subdomain per customer — Turkish data residency. Profiles, Permission Sets, role hierarchy, field-level security (FLS), and an immutable audit trail. DPA documentation for KVKK; GDPR transfer mechanism (SCCs) ready for European customers.

Trademark/Patent/License Tracking Module

A TURQUALITY essential: country-level trademark and patent records. Custom Objects for registration dates, renewal alerts, legal counsel assignments per jurisdiction.

Export Operations Tracking (Custom Objects + REST API)

Custom Objects and the visual Flow Builder model export declarations, Letter of Credit (L/C) stages, and shipment milestones. Connections to e-invoicing, customs, and logistics providers are built over the OAuth2 + JWT REST API and signed webhooks via professional services.

Independent Consultant Access (PwC/Deloitte Ready)

Dedicated 'auditor' role for periodic reviews by your GYH consultancy. Read-only access to most data, fully isolated from sensitive personal data. Audit log captures every access.

Write-Capable AI Assistant: Rapi

Most CRM AI only reads — Rapi writes. By spoken or typed Turkish command it creates and updates real records across 11 objects, with a confirm step before any write. The business-card scanner turns a photo into a Lead; the mobile meeting recorder produces a Whisper transcript plus a structured Claude analysis.

Frequently Asked Questions

What does TURQUALITY-supported CRM mean?

If your company is in the TURQUALITY or Marka Support Program, the Turkish Ministry of Economy reimburses up to 50% of CRM investments — license, implementation, consulting, and training line items. Rapitek CRM structures all invoices to be TURQUALITY-compliant so the reimbursement file is straightforward.

Which consultancies prepare the Development Roadmap (GYH)?

In Turkey, PwC, Deloitte, EY, KPMG, and BDO Turkey routinely prepare GYHs for TURQUALITY firms. Rapitek CRM meets the digital-transformation criteria these consultancies recommend (multi-language UI, multi-currency, KVKK/GDPR, role-based access, audit trail) out of the box.

How long does TURQUALITY-aligned CRM deployment take?

Typically 2-4 weeks for the technical deployment plus 2-3 weeks for consultant-led validation. End-to-end: ~6-8 weeks from signed roadmap line item to live production. We've delivered 30+ TURQUALITY-eligible deployments in 2019-2025 as Salesforce partners.

Can I migrate from Salesforce to Rapitek under TURQUALITY?

Yes. If your Salesforce investment has finished amortization, a 'system replacement' migration to Rapitek can be repositioned under your active TURQUALITY support program. Migration: data export (1-2 wks), parallel run (2-4 wks), Salesforce contract termination, Rapitek go-live. Routine for us — we were Salesforce partners 2019-2025.

Which export currencies do you support?

All major export currencies: USD, EUR, GBP, SAR, AED, JPY, CNY, plus TRY. TCMB daily-rate auto-conversion, opportunity-date-locked exchange rates, multi-currency pricebook (same product priced differently per currency).

How does the independent consultant access work?

Dedicated 'auditor' role with read-only access. Consultants see usage stats, performance metrics, license activations — but blocked from sensitive personal data. Every access logged for audit trail.