WhatsApp CRM Integration: Native WhatsApp Business API with CRM
Rapitek CRM offers native WhatsApp Business API integration — included in all plans, no additional module required. Multi-user team inbox, automatic chat recording.
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60M+
WhatsApp users in Turkey
%88.6
WhatsApp usage rate among internet users
%98
WhatsApp message open rate
%70+
B2B communication in Turkey conducted via WhatsApp
Source: TUIK 2025, Meta statistics. Turkey is among the countries with the highest WhatsApp usage rates.
What Is WhatsApp CRM?
WhatsApp CRM
Unlike regular WhatsApp or the WhatsApp Business app, WhatsApp CRM integration provides these advantages:
Multi-User Team Inbox
All WhatsApp conversations are automatically recorded in the relevant customer card in CRM. Including message content, timestamps, file attachments, and media. Any team member can see the full customer history.
Multi-User
Multiple sales representatives can send and receive messages from the same corporate WhatsApp number. With team inbox, messages are automatically distributed, conversations are assigned and monitored.
Automation and Follow-Up Sequences
Auto-replies, welcome messages, follow-up reminders, and campaign messages are automatically triggered based on WhatsApp events. Works integrated with CRM workflows.
Measurable Results and Reporting
Message delivery rates, read rates, response times, campaign conversions, and WhatsApp-sourced sales metrics are reported in the CRM dashboard.
CRMs with WhatsApp Integration: Comparison
| Feature | Rapitek CRM | HubSpot | Zoho CRM | Salesforce |
|---|---|---|---|---|
| WhatsApp Integration Type | Native (Built-in) | Requires Marketing Hub | WhatsApp Business API add-on | Digital Engagement add-on |
| Additional Cost | Included in all plans | Marketing Hub Pro+ required | API add-on fee | $75/user/mo add-on module |
| Multi-User Team Inbox | Limited | |||
| Automatic CRM Logging | ||||
| Template Message Management | ||||
| Lead Capture from WhatsApp | Limited | Additional configuration required | ||
| Pipeline Integration | ||||
| Campaign Analytics | Limited | |||
| Turkish Support | Limited | Limited | Limited | |
| KVKK Compliance | - | - | - |
Rapitek WhatsApp CRM Features
Multi-User Team Inbox
Your entire sales team works through a single corporate WhatsApp Business number. Incoming messages are automatically routed to available representatives, conversations are assigned, and internal notes are added. The customer always interacts with a single number, but multiple representatives can respond simultaneously behind the scenes.
Automatic Chat Logging
Every WhatsApp conversation is automatically recorded in the relevant customer card. Message content, timestamps, file attachments, and media files are stored in CRM. Any team member can see the full customer history -- continuity is never lost even with representative changes.
Template Message Management and Approval Workflow
Create, edit, and manage Meta-approved template messages through CRM. Ready-made templates for quote deliveries, appointment reminders, order notifications, and campaign messages. Templates go through an approval workflow -- once approved by management, the entire team can use them.
Automated Follow-Up Sequences
Create automated follow-up sequences based on WhatsApp events. Customer read the message but did not reply? Send an automatic reminder after 24 hours. Sent a quote but no response? Send a follow-up message after 3 days. CRM workflows work with WhatsApp triggers.
Lead Capture from WhatsApp
New contacts coming through WhatsApp are automatically created as leads in CRM. Name, phone number, message content, and source information are automatically recorded. Lead scoring, automatic assignment, and nurturing processes start immediately. No manual data entry required.
Sales Pipeline Integration
WhatsApp messages automatically trigger sales pipeline stages. When a customer says "I am interested," an opportunity is created; when you send a quote, the stage changes; when they confirm, it moves to close. WhatsApp conversations are directly linked to the deal card -- full visibility of the sales process is ensured.
WhatsApp Campaign Analytics
Report the performance of your WhatsApp campaigns within CRM. Message delivery rate, read rate, response rate, click rate, and conversion rate. Cross-campaign comparison, A/B test results, and segment-based performance analysis.
Broadcast Messaging
Bulk message sending based on CRM segmentation. Deliver campaign announcements, product updates, or special offers to targeted audiences. Send using Meta-approved template messages, with segmentation rules automatically pulled from CRM.
Auto-Reply and Chatbot
Send automatic replies outside business hours, during busy periods, or based on specific keywords. 24/7 customer greeting, FAQ answering, and handoff to live agents when needed with chatbot. Personalized responses with access to CRM customer history.
Contact Synchronization
New contacts from WhatsApp are automatically created as leads in CRM. Existing customers' WhatsApp information stays bidirectionally synchronized. Contact information changes in CRM are reflected on the WhatsApp side as well.
WhatsApp CRM Use Cases
The difference WhatsApp CRM makes in your sales, support, and marketing departments
Sales
- Quick first contact with leads: Instant response via WhatsApp
- Quote follow-up: Tracking sent quotes via WhatsApp
- Price quotes and catalog sharing directly via message
- Meeting scheduling and approval processes managed via message
Support
- Automatic support ticket creation from WhatsApp messages
- Automatic reply bot for frequently asked questions
- Support request status notifications via WhatsApp
- Customer satisfaction survey delivery
Marketing
- Segment-based campaign message delivery
- New product and service announcements
- Event and webinar invitations
- Campaign performance reports: opens, clicks, conversions
How It Works
WhatsApp Business API Connection
We handle your WhatsApp Business API application through Meta Business Suite. Your company number is verified and API access is granted. The Rapitek team manages this process for you.
CRM Synchronization
WhatsApp Business API is integrated with Rapitek CRM. Your existing customer database is synchronized, and chat history is linked to customer cards.
Automate Your Workflows
Auto-replies, template messages, welcome messages, and follow-up reminders are configured. Team inbox and assignment rules are activated.
Benefits of WhatsApp CRM for Your Business
Fast Response Time
Start responding to customer messages within seconds thanks to auto-replies. Replies that would wait hours in manual processes are delivered instantly.
Customer Satisfaction
Customers can reach you on a platform they already use (WhatsApp). They communicate through a familiar tool instead of writing emails or filling out forms.
Sales Conversion
Fast response and personalized communication can significantly increase sales conversion rates. Responding to leads within the first 5 minutes boosts conversion rates.
Full Integration with Rapitek CRM
Sales Pipeline
WhatsApp messages can automatically trigger pipeline stages. When a customer says "I am interested," an opportunity is created.
Lead Management
New contacts from WhatsApp automatically become leads. Scoring, assignment, and nurturing processes begin.
Email Marketing
Manage WhatsApp and email campaigns together. Create an omni-channel communication strategy.
Reporting and Analytics
WhatsApp communication metrics are included in CRM reports. Response times, message volumes, conversions.
KVKK Compliance
WhatsApp communication records are managed under KVKK. Customer consent, data retention, and deletion policies are enforced.
Task Automation
WhatsApp messages can create tasks and reminders. When you say "call tomorrow," a CRM task is created.
Why Rapitek for WhatsApp CRM?
Most options you find when searching for CRM with WhatsApp integration offer WhatsApp features as add-on modules or upper-tier plan requirements. Rapitek CRM takes a different approach: WhatsApp Business API integration is included in all plans at no extra cost.
The Rapitek team designed WhatsApp CRM integration from scratch with 10+ years of CRM industry experience and knowledge gained from 200+ enterprise projects. Recognizing that the vast majority of B2B communication in Turkey takes place via WhatsApp, we positioned WhatsApp as an integral part of CRM.
Key Advantages of Rapitek WhatsApp CRM
- Native integration: WhatsApp Business API is directly integrated into the CRM infrastructure. No third-party tools or add-ons required.
- Included in all plans: WhatsApp integration comes as a standard feature in all plans including Starter ($25/user/mo).
- Multi-user team inbox: The entire sales team works through a single WhatsApp number, messages are automatically distributed.
- Automatic CRM logging: Every WhatsApp conversation is automatically logged to the customer card -- no manual data entry required.
- Sales pipeline integration: WhatsApp messages automatically update deal stages, providing full visibility of the sales process.
- Lead capture: New contacts from WhatsApp automatically become CRM leads, scoring and assignment processes begin.
- Campaign analytics: WhatsApp message delivery, read, response, and conversion rates are reported in the CRM dashboard.
- Turkish support and KVKK: Local support team, Turkish interface, KVKK-compliant data storage.
- 1-2 week setup: Including WhatsApp Business API application, the Rapitek team manages the entire setup process.
WhatsApp CRM Pricing
WhatsApp Business API integration is standard in all Rapitek CRM plans -- no add-on module or extra fee required. Plans: Starter $25/user/mo, Professional $75/user/mo, Enterprise $165/user/mo. Setup, training, and Turkish support are included. Detailed pricing →