Sept. 20, 2022 · 5 minutes
Salesforce for Marketing is built on the world's #1 CRM platform. It enables user to know user’s customer, personalize with intelligence, and engage across the entire journey. It’s the only integrated customer engagement platform that enables user to deliver personalized customer engagement at scale on every channel, from email to web, mobile, social, and digital advertising. Marketing Cloud covers it all.
With Marketing Cloud, users can do things like:
What It Was Like Before Salesforce Marketing Cloud?
Before Salesforce came out with Marketing Cloud in 2012, there were various challenges in digital marketing. Some of the challenges can be seen from list below:
To solve these challenges, Salesforce came up with the marketing cloud – one platform to integrate all social programs and data.
Why Choose Salesforce Marketing Cloud?
Salesforce Marketing Cloud is one of the market leaders in the marketing cloud domain along with other clouds like Adobe marketing cloud, IBM marketing cloud and Oracle marketing cloud. Salesforce marketing cloud has a total market share of 24%, second only to Adobe marketing cloud. Below is an image from google trends showing the interest in different marketing clouds over time. As you can see, the interest in Salesforce marketing cloud has been increasing rapidly.
If you are wondering what makes the Salesforce Marketing Cloud stand out, then you should take a look at the benefits given below:
Companies like Aston-Martin, Vodafone, Philips, Western-Union, General Electric etc., who have huge customer base use Salesforce Marketing Cloud to connect with their customers. Businesses that adopt these tools have a dramatic advantage, not just now, but well into the future.
Marketing Cloud Products
Salesforce Marketing Cloud empowers you to know, personalize, and engage across every customer touchpoint. Some of the important products provided by marketing cloud can be seen below.
Is Marketing Cloud Right for Your Operations?
To answer that question, let’s ask a different one: Do you need to reach your individual customers in a more personalized way, at scale? If the answer is yes, then Marketing Cloud is not only right for you, but we built it just for you! When customers spend money on your products and services, they enter into a relationship with you. You want to build and cultivate that relationship to drive trust, loyalty, and ultimately increase lifetime customer value. Marketing Cloud can help you build those relationships with your current and prospective customers, users, and subscribers. Whether you’re trying to identify new customers or cultivate existing relationships, you can use Marketing Cloud to connect to your customer through email, mobile, social, advertising, and the web—all in one place. Create a complete customer journey with automation and analytics powered by Salesforce Einstein artificial intelligence technology. Read on to find out what it means to seamlessly engage customers across the entire journey by connecting marketing, commerce, service, sales, and communities.
How Marketing Cloud Works with the Rest of the Customer Success Platforms?
Because Salesforce is a single platform, it is uniquely positioned to connect the entire customer experience. But how does that work exactly? Marketing Cloud Connect integrates Marketing Cloud across the Customer Success Platform, giving you the ability to deliver connected customer engagement across your entire business. Here are some examples.
As you can see, when you connect Marketing Cloud, you get a complete up-to-date profile of every customer, so you can make smarter marketing decisions. With Marketing Cloud Connect, you can leverage all of your service and sales data, sending messages to prospects and customers with marketing-approved images and content. You can tailor every interaction directly from Marketing Cloud and deliver your message across all channels and devices. Marketing Cloud can listen for customer actions, and when a prospect turns into a customer, Marketing Cloud continues the customer journey. Marketing Cloud Connect makes any journey possible.