News
Products by Salesforce New Gender Identity and Pronoun Data Options Will Make Your Website More Inclusive
Customers and their users will be able to select, identify, and capture pronouns and gender identity with the launch of two new fields across standard objects representing people on Salesforce — the Lead, Contact, and Person Account objects — as a result of today's enhancements. By standardizing these fields, administrators will no longer be required to create custom fields for their organizations, allowing for more accurate customer data capture and a faster time to value.
For the ninth consecutive year, Salesforce ranked #1 in CRM market share.
In its most recent Worldwide Semiannual Software Tracker, International Data Corporation (IDC) ranked Salesforce as the top CRM provider. This marks the ninth time Salesforce has achieved first place.
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Salesforce Launches Analytics Bundle to Help Customers Achieve Success and Increase Productivity with Tableau
Salesforce introduced a new Analytics Performance Bundle that enables businesses to consolidate their analytics tools for immediate success with an intuitive, self-service platform that reduces costs and equips every employee with the means to gain real-time insights and make quick decisions. Customers using Tableau report 29% faster time to insight and faster delivery of business-driving reports, as well as an average 26% reduction in time required to analyze data.
Salesforce Introduces New Marketing Effectiveness Bundle to Assist Businesses in Reducing Costs and Delivering Success Immediately
New research indicates that, on average, Marketing Cloud reduces the cost of acquiring new customers by 27%. Businesses such as First Horizon and Shoe Carnival use Salesforce to make every customer interaction more personalized, valuable, and memorable.
Salesforce Launches DevOps Center to Boost Development and Reduce Release Cycles
The highly anticipated new product accelerates development on the Salesforce Platform, allowing teams to release technology solutions more quickly while reducing IT costs by up to 25%. Companies that construct on the Salesforce Platform deploy solutions 30% faster and boost developer productivity 28%.
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Salesforce Extends the AppExchange Commerce Ecosystem for Retailers to Achieve Success Immediately
New AppExchange commerce apps and specialists aid retailers in becoming customer companies by enhancing their understanding of shoppers' requirements and accelerating time to value. Salesforce announced that it will bring over 250 commerce partner apps to AppExchange, the leading enterprise cloud marketplace, to help reduce costs, improve efficiencies, and drive customer success on Commerce Cloud.
AT&T and Salesforce Join Forces to Accelerate Climate Action
Salesforce will collaborate with AT&T's Connected Climate Initiative, which aims to reduce one gigaton of global emissions by 2035.
AT&T IoT data is integrated into Salesforce Net Zero Cloud to assist customers in reducing their carbon footprint.
AT&T will now measure its carbon footprint utilizing Salesforce's Net Zero Cloud.
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New Salesforce for Retail Innovations Allow for Personalized Shopping Experiences
Retailers navigating recent data privacy changes are seeking new ways to leverage first-party data from shoppers. New Salesforce for Retail Media innovations enable them to activate first-party data, providing them with new audience insights, targeting capabilities, and the means to increase ad revenue.
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How Salesforce Automotive Cloud Is Supercharging the Future of Connected Vehicles and Customer Experiences?
This spring, Salesforce will offer new Commerce Cloud solutions that will enable automakers and dealers to reimagine online sales. Salesforce will demonstrate this week at the Consumer Electronics Show (CES) how its Automotive Cloud is powering the next generation of car purchasing, driving, and servicing.
Salesforce Introduces the Automation Everywhere Package
Salesforce has released a new Automation Everywhere Bundle to expedite end-to-end workflow orchestration, automate across any system, and embed data-driven and AI-powered processes wherever.
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Tableau Now Powers the Salesforce Genie Customer Data Cloud
Genie Customer Data Cloud and Tableau release customer data and enable the delivery of real-time, actionable insights at scale. Now, every business can see, automate, investigate, and act on data from any source with Tableau.
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