Jan. 25, 2023
AT&T and Salesforce announced a partnership to expedite the transition to a net-zero economy.
In support of this objective, Salesforce will collaborate with AT&T's Connected Climate Initiative (CCI) to develop connectivity-based solutions to reduce greenhouse gas emissions by 1 gigaton by 2035. In order to achieve this objective, the initiative brings together corporate leaders, universities, and non-profit organizations to unleash the power of connectivity solutions, including the Internet of Things (IoT), 5G, and edge computing.
AT&T and Salesforce collaborated to integrate AT&T's Internet of Things (IoT) sensor data into Salesforce's Net Zero Cloud, enabling businesses – including large emitters – to track and reduce their own emissions. Additionally, AT&T will utilize Net Zero Cloud to gain a deeper understanding of its global carbon emissions.
Patrick Flynn, SVP and Global Head of Sustainability at Salesforce, stated, "The world requires bold action that exceeds the scope of what any single company can do alone, which is why we are thrilled to join AT&T's Connected Climate Initiative. We can achieve transformative climate action at the required scale and speed for the planet if businesses, customers, and suppliers collaborate to reach shared climate goals."
Since 2015, AT&T has collaborated with business clients and non-profits to develop connectivity solutions that aid in the reduction of greenhouse gas emissions. It has focused on industries with significant carbon footprints, such as manufacturing, energy, and transportation.
AT&T, for instance, developed Equipment and Machinery Solutions to better track, monitor, control, and optimize heavy machinery and equipment, such as dozers, forklifts, and cranes, and to assist businesses in these industries in managing their performance from a single perspective.
Within Salesforce's Net Zero Cloud, this IoT solution enables businesses to collect and survey vital equipment data, such as engine hours and fuel consumption. Emissions are calculated within the product so that businesses can better track their sustainability objectives from the job site to the boardroom. Net Zero Cloud provides AT&T customers with access to mission-critical data from virtually anywhere via a web portal or mobile application. AT&T offers this capability to all of its business customers.
Net Zero Cloud was developed by Salesforce to simplify and enhance the process of tracking and reporting its own carbon footprint. This allowed the company to rapidly track, analyze, and report on emissions using investor-grade data, which were crucial steps on its path to net zero. In 2021, Salesforce attained its goal of Net Zero residual emissions and achieved 100 percent renewable energy for its operations by purchasing renewable energy equivalent to the amount of electricity it consumed worldwide.
Now, Salesforce assists organizations of all sizes and sectors in accelerating their transitions to net zero. Since 2008, AT&T has reported its greenhouse gas emissions, but the process has been labor-intensive and there has historically been a delay between when data is collected from emissions sources and when it is made available to decision-makers. AT&T is in the process of migrating to Net Zero Cloud to streamline and improve emissions reporting timeliness and accessibility. Several entities, including JetBlue, Crowley, Clif Bar & Company, MillerKnoll, and the South Australian Government, utilize Net Zero Cloud to track their progress towards net zero.