Feb. 9, 2023
In its most recent Worldwide Semiannual Software Tracker *, International Data Corporation (IDC) ranked Salesforce as the top CRM provider. This marks the ninth time Salesforce has achieved first place.
The Salesforce perspective: Salesforce's EVP and GM of CRM Applications, Bill Patterson stated that "Being recognized as the top CRM by IDC is an honor and a testament to Salesforce's dedication to making it easy for companies to deliver trusted customer experiences. By delivering technology that drives automation and cost savings, our customers can save time and money while focusing on building strong, meaningful relationships with their customers."
Driving the news: Salesforce continues to lead in CRM. In addition to growing its overall market share position and year-over-year revenue growth in CRM, the data indicates that Salesforce has the largest market share in IDC's segments for sales applications, customer service applications, marketing applications, model-driven application platforms, and enterprise community applications **.
In addition to being the top CRM provider globally, Salesforce also has the largest CRM market share in North America, Latin America, Western Europe, and Asia-Pacific (including Japan).
Explore more: To view the report, visit this link.
* International Data Corporation, Worldwide Semiannual Software Tracker, October 2022. IDC defines the CRM market's functional markets as follows: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications.
** The full name of the Sales market as defined by IDC is the Sales Force Productivity and Management Applications market. The full name of the Marketing market as defined by IDC is the Marketing Campaign Management Applications market.