Feb. 14, 2023
Today, Salesforce added gender identity and pronoun data fields to its products. This opt-in enhancement will provide organizations with more inclusive methods for collecting, managing, and utilizing data, allowing them to build customer trust and forge deeper connections.
Customers and their users will be able to select, identify, and capture pronouns and gender identity with the launch of two new fields across standard objects representing people on Salesforce — the Lead, Contact, and Person Account objects — as a result of today's enhancements. By standardizing these fields, administrators will no longer be required to create custom fields for their organizations, allowing for more accurate customer data capture and a faster time to value.
The gender-inclusive features were developed in close collaboration with Salesforce's Inclusive Language Steering Committee, which included members of Outforce, the company's LGBTQ+ employee resource group, and Out and Equal, an Oakland-based organization working to promote LGBTQ+ workplace equality. The news announced today builds on Salesforce's efforts to advance ethical and inclusive technology, including 2021 updates to Salesforce's technical language to address implicit bias and increase racial inclusivity.
Utilizing the appropriate identifiers is crucial for fostering customer success and establishing trust. Too often, however, the default options of data systems and customer relationship management tools fail to capture the full identity of individuals. The new fields will provide businesses with simple, built-in pronoun and gender identity options, while also empowering customers to customize fields to meet their specific requirements.
Additionally, organizations will have more options regarding whether, when, and how to use this data thanks to Salesforce's new gender inclusive features. Not all companies will require or desire to collect broad gender-related data. Salesforce is dedicated to protecting individuals from discrimination, exclusion, and unintended disclosures.
When collecting data from customers, organizations must adhere to the following guidelines: