A well-organized system, such as any CRM tool, can be the difference between closing a contract and losing it when it comes to sales leads.

But being organized frequently requires utilizing modern tools and technologies. Even those of us who are wary of having a bloated tech stack are aware of how much data today's firms manage on a daily basis. However, we also require a mechanism to draw in, develop, and close prospects (hint: an outdated paper Rolodex won't do).

Fortunately, there is a way for organizations to concentrate, make use of, and profit from data rather than becoming overwhelmed by it. A client relationship management system can be useful in this situation.

According to research, over 60% of businesses with a CRM system have improved relationship and lead management procedures, and 74% can access customer data more effectively.

How to Pick the Top CRM App?

It can be challenging to pick the CRM solution that best fits your company given the abundance of options available. Every CRM available has a distinct set of capabilities and automations of its own. There are many excellent solutions available right now; we'll examine a few of these and discover what makes them unique. You can then determine which is most effective for your company. The following are some things to think about while selecting a CRM app:

• UI & UX
• Setup & Ease of Implementation
• Customization & Automation Features
• Sales Pipeline Management
• Dashboards & Reporting
• Pricing

Best CRM Apps (Free + Paid)

1. Salesforce

Salesforce: A Complete and Customizable CRM App

What is special about Salesforce?

Salesforce is quick; instead of taking months or even years to completely operationalize and be relevant to your business, CRM apps can take up to a year. There has been a substantial time savings there.

Salesforce, a well-known pioneer, is at the forefront of the SaaS sector, assisting millions of sales teams to automate and increase their revenues. (It must be doing something good because over 100,000 companies use it.) The Trailblazer Community, though, may be what makes Salesforce's CRM stand out from the crowd.

Numerous Salesforce users use the forum to exchange advice, tactics, and questions with one another. This type of community video is unique among CRM softwares on the market, and Salesforce's own customer care team frequently keeps an eye on the community to stay in touch with their users.

Why not? Salesforce remains the #1 option for SaaS companies. Users have even more reasons to choose Salesforce CRM as it just acquired Slack and expanded its business beyond SaaS into retail and instant messaging through a partnership with Yes Bank.

Any business seeking a comprehensive CRM solution that is future-proof and offers a wide range of customization and integration possibilities

2. Keap (previously Infusionsoft) (formerly Infusionsoft)

Best CRM App for eCommerce Businesses: Infusionsoft by Keap

What sets Keap apart?

Simply said, Keap is one of the top CRM tools available for marketing and e-commerce.

Regrettably, this makes it unique because you can't register for it on their website. You can, however, sign up for a platform that will efficiently manage your complete e-commerce workflow after making a good old-fashioned phone call. So it makes sense to acquire a top-up.

By February 2021, Keap plans to rebrand Infusionsoft as Keap Max in order to unify the product portfolio. Small firms will be able to simply implement marketing and sales automation into their operations thanks to this move.

The primary dashboard will appear as seen below once you register into your Keap account:

Businesses or online retailers with fewer than 25 employees who want to better care for their clients.

3. HubSpot CRM

All-in-one, cost-free, and top CRM software for small businesses: HubSpot CRM

What distinguishes HubSpot CRM?

HubSpot CRM features a tremendous selection of services, enables you to add an astonishing 1,000,000 contacts, and can be accessed by an infinite number of users. Very good.

Additionally, organizations have access to HubSpot's CRM for all of their marketing requirements. Users of HubSpot don't need to transfer between platforms in order to produce marketing content because it provides a comprehensive marketing suite. We are all aware of how crucial it is to have all of your marketing data in the CRM and how it can speed up deal closing!

In the HubSpot CRM, there are free advertising options that allow you to target customers based on their buyer's journey and provide them with pertinent material. Additionally, you can plainly see which leads have responded to your adverts, allowing you to adjust your email sequences accordingly.

Therefore, consumers may utilize the CRM as the foundation for all of their online and social media marketing.

Small firms that wish to start using a functional CRM and who might want to use the marketing functionalities at some point in the future It's an excellent choice for people who are concerned about costs as well.

4. Zoho CRM

The CRM tool Zoho CRM integrates effectively with the Zoho Suite.

What makes Zoho CRM unique?

The complete office software lineup from Zoho includes more than simply Zoho CRM. In particular, if you're searching for free CRM software to start with, Zoho is a terrific option for businesses looking for a CRM that also connects to marketing, invoicing, and even HR solutions.

You may manage entire businesses with its full set of capabilities, not just parts of it.

Teams seeking a comprehensive set of business applications, such as CRM, Marketing, Service, and Support. Additionally, innovative corporate teams that are eager to integrate cutting-edge technologies like AI into their sales environment. Small teams can utilize Zoho as well, but they might not benefit as much from the AI as big businesses can.

5. Pipedrive

Easy CRM tool for tiny sales teams is Pipedrive.

What sets Pipedrive unique?

Leadbooster was just released by Pipedrive.

Leadbooster is a lead generation solution that has a configurable, if not particularly adorable chatbot. Add this to your website with built-in questions of your choice, as you may have guessed…

...increase your leads.

The sales process should be managed and automated for smaller sales teams.