Nov. 4, 2022 · 7 minutes
CRM tools are capable of much more than just managing contacts and serving as a virtual rolodex. By monitoring customers, from nurturing leads to closing the deal and preserving client loyalty, CRM software can also help you increase sales. Through automation of the sales force, you can also save a ton of time and money.
CRM software can streamline your operations and improve your quality of life. To make you and your team more productive, look for software that enables you to create custom rules and includes sales force automation.
You may program your CRM software to take the following actions automatically based on certain triggers or events by utilizing rules:
Workflow automation tools can also speed up and simplify time-consuming sales tasks like order processing, order tracking, and inventory management.
The greatest CRM software can meet your company's specific demands because no two firms are alike. Others CRM solutions let you pick the features you want to include in your package, and some also let you modify the most fundamental functionality, like the ability to add contact fields, pick the data that appears on your dashboard, and design unique reports. Additionally, you can install plugins, extensions, and other add-ons to your software to increase its functionality.
Many CRM software companies offer more sophisticated alternatives via APIs if you require even more customization to really personalize the product to your business. This allows programmers access to all technical specifications and coding for complete software customisation. The program can be integrated with other business solutions that your firm already uses to streamline procedures thanks to the API.
You can save a ton of time and money by integrating your CRM software with other programs you already use. The trick is finding one that is simple to apply and compatible with the software you employ. Most CRM solutions offer third-party software interfaces. Salesforce, a well-known CRM program, for instance, has its own app store called AppExchange where customers can easily link Salesforce to products like QuickBooks accounting software, Mailchimp email marketing software, and DocuSign digital signatures.
You can accomplish the following things with the appropriate third-party integrations to simplify your life:
Some software integrations might need IT administration, depending on your software.
By offering top-notch customer service, CRM software may assist you in attracting and keeping consumers. To ensure that your sales representatives and customer support team can deliver their best work, look for the following capabilities:
A wonderful way to monitor employee activity and performance is through CRM software. Select software that enables users to maintain individual records of their hours, tasks, meetings, sales figures, goals, and other stuff. Additionally, the software ought to offer supervisors and top management access to dashboards where they can see the objectives of specific employees, activities that have been done, and other productivity indicators. This can assist managers identify struggling employees and address areas for improvement, compose employee performance reports, develop incentives, and praise strong employees.
Your marketing team can save time by using a CRM that includes social media monitoring features because they won't have to transfer platforms to carry out this crucial activity.
You can complete these social media duties using the tools provided by Salesforce, for instance:
You may identify your leads and the steps they have taken in the sales cycle with the use of a lead management function. You can score your prospects through the lead management process and, if necessary, filter them off to another member of your team to convert some leads into customers.
Dead leads can occasionally remain in a CRM for weeks or months. A savvy sales manager keeps track of leads and reassigns quiet or seemingly dormant leads to various team members for reengagement.
According to CMSWire, real-time data took over as the primary motivator for CRM systems in 2017. CRMs may extract real-time data from gadgets, programs, and even appliances, as mentioned in the article.
Getting real-time data has a number of advantages, including the following:
CRM analytics, also referred to as customer analytics, CRM analytics provide insight into customer data. This information is crucial since it can aid in your decision-making regarding the kinds of goods and services, marketing campaigns, and general communications you offer to your clients.
In a CRM, look for the following specialized analytics:
All of the CRMs we looked into provide reporting as a standard feature, which combines the results of your marketing and sales efforts. It's best if you have access to more of these report types:
Based on information from your present pipeline, a CRM with this function forecasts your future sales. Based on the sales projection, you might need to change your marketing strategy. For instance, you can tailor your campaigns if you anticipated that your toy business would sell a lot of girls' dolls during the Christmas season but discovered through sales forecasting that building blocks are more popular. To reduce your company's risks, sales forecasting can also predict changes in the market.
Keeping track of emails with a conventional inbox can become frustrating and confusing. According to Lifewire, the typical office worker receives 121 emails as of 2015. To enhance the likelihood of making sales, it's critical to receive and respond to every sales email promptly.
A CRM's email capability aids in the organization and productivity of your sales representatives. In order to arrange appointments and interact with prospects and customers appropriately, they can integrate their calendars. The capability to automatically pull in email templates saves reps time by reducing the need for them to create unique email content. Several email templates, like these, can be made using this feature:
CRM software can be a helpful tool for companies of all kinds, but it's crucial to choose a platform that is really productive and can grow with your organization.