Jan. 19, 2023
San Francisco, California — January 12, 2023 — The global leader in customer relationship management (CRM) today announced a series of new innovations designed to help retailers increase and optimize advertising sales, gain a single view of transactions across digital and physical stores, and unlock the value of their customer data.
According to new Salesforce data, disconnection is the leading source of customer annoyance with retailers. In addition, 79% of surveyed consumers intend to reevaluate their retail spending within the next 12 months. Nonetheless, 65% of customers will remain loyal to businesses that provide a more personalized experience.
Retailers navigating recent data privacy changes are seeking new ways to leverage first-party data from shoppers. New Salesforce for Retail Media innovations enable them to activate first-party data, providing them with new audience insights, targeting capabilities, and the means to increase ad revenue. With Salesforce for Retail Media, businesses are able to:
Retailers must find new ways to increase revenue and margins while simultaneously improving efficiency and reducing expenses. New Commerce Cloud innovations produce frictionless experiences to accelerate time to value, streamline operations, and keep consumers returning to retailers' online stores. Using Commerce Cloud, merchants can:
With economic uncertainty and tighter budgets, retailers must make every dollar count. With new innovations powered by Salesforce Genie Customer Data Cloud, retailers can unlock the value of their existing customer data, increase efficiency by reducing integration costs, eliminate data silos, and manage data quality. It will aid them in:
And with Salesforce Loyalty Management, retailers can retain customers more effectively, increase member engagement, and increase the ROI of their programs. Now, businesses can rapidly deploy new promotions, personalize loyalty rewards programs, review promotion-predicted revenue, and take corrective actions to achieve promotion goals, all while delivering exceptional service experiences and enhancing agent productivity.