Petroyağ: B2B sales, orders and production met in one system.
An industrial lubricants manufacturer founded in 1993. More than 800 customers, 8 dealers and exports to over 40 countries had made the B2B sales process impossible to track on its own.
The numbers describe Petroyağ's own scale.
What was there, what we built, what changed.
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1
The challenge
As a producer of white oils and speciality chemicals, they needed an integrated system to manage customer relationships, track sales processes and coordinate production operations. The complexity of B2B selling called for a central platform.
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2
What we built
The system was configured around the needs of the chemicals industry: customer tracking, order management and production planning were brought into one flow. Custom modules were developed for tracking product specifications and quality standards.
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3
The result
Data duplication was prevented and the efficiency of the system improved. Customer orders became easier to manage, the sales team's productivity rose and B2B processes were simplified.
With Rapitek's solution-oriented approach, we started the necessary work to quickly complete improvements in our Salesforce customizations and integrations. With these improvements, we prevented data duplication and increased system efficiency.
What was built in the project?
| Area | What was done |
|---|---|
| Customer tracking | More than 800 customers and 8 dealers were brought into a single record structure |
| Order management | The order process was moved onto the sales record |
| Production planning | Production operations were connected to the same system as sales |
| Product specifications | Product information fields specific to the chemicals industry were defined |
| Quality standards | Custom modules were developed for quality tracking |
| Duplicate records | A structure was put in place to prevent data duplication |
This project belongs to our Salesforce era
This implementation belongs to Rapitek's Salesforce implementation era; afterwards we built our own product, Rapitek CRM. Manufacturing and inventory are today part of the standard installation on our own platform — see the pricing page for detail.
What would change if sales and production were on the same screen?
In a 30-minute discovery call we'll listen to your B2B sales process and map the scope together.
30 minutes · No obligation · The call is held in Turkish
