Anatolia Tile: sales and logistics met on the same screen.
A global player in ceramics, porcelain and natural stone since 1995. Growing export volume made it necessary to manage customer relationships and logistics in a single system.
What was there, what we built, what changed.
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1
The challenge
Leadership in a global market, a distinctive logistics service and a customer-first approach — all three were only sustainable if every process was managed on one platform. Sales, customer relationships and logistics each sat somewhere else.
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2
What we built
The platform was customised around the company's process: customer relationship management, sales processes and logistics operations were brought into one system. Custom modules and reporting were built to support their customer-satisfaction-first approach.
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3
The result
Customer data came together on a single platform; sales rates and growth volumes can now be read from a report. Customer requests are answered faster and decisions are made more quickly.
What the Anatolia Tile team said
The active role we play in the global market and our strategies created the need to work with a solution partner who could accelerate our adaptation to a changing world and lighten our workload. Rapitek's industry experience and solution-oriented approach enabled us to achieve results beyond our expectations.
General Manager · Anatolia Tile
We can store all of our customers' information and active data securely. We gained momentum in our work-tracking process and in our customer relationships, and we work in a more organised way. In areas such as sales rates and growth volumes in particular, we can carry out detailed research and interpret the statistics more accurately.
What was built in the project?
| Area | What was done |
|---|---|
| Interface design | The screens the team uses daily were simplified around the company's process |
| Customer tracking | Customer information and history were brought together on a single record |
| Opportunity management | Pipeline stages and win probability were defined |
| Activity and team tracking | Who is doing what with which customer was made visible |
| Logistics operations | Shipping and delivery processes were connected to the same system |
| Reporting | Custom reports were built for sales rates and growth volume |
This project belongs to our Salesforce era
This implementation belongs to Rapitek's Salesforce implementation era; afterwards we built our own product, Rapitek CRM. The method described here — listen to the process, migrate the data, train the team — comes from the same team; we simply apply it on our own platform now.
How would your sales and logistics process be set up?
In a 30-minute discovery call we listen to your process and work out together which fields, stages and reports would be configured.
30 minutes · No obligation · The call is held in Turkish
