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Digital Transformation for Turkish Exporters

TURQUALITY-Supported CRM for Your Export Roadmap

Under the Marka/TURQUALITY support programs, CRM is listed as IT consultancy and supported at 50% in line with your Development Roadmap (GYH); the software must hold a TÜR Belgesi. Built on our founder's experience from more than 200 Salesforce projects, Rapitek is a platform with a Turkish and English interface that keeps each company's data in its own database in the EU.

What Is TURQUALITY and the Marka Support Program?

TURQUALITY is Turkey's government program supporting Turkish brands going global. For companies enrolled in the program, the Ministry of Trade supports consultancy costs at 50%, and Customer Relationship Management (CRM) is explicitly listed under IT consultancy. Within IT consultancy, licences, database, annual maintenance, and the deployment, customization and training of purchased or rented software are covered, provided the software product and service holds a TÜR Belgesi (Technological Product Certificate). The Marka Support Program is the earlier-stage tier with similar but more limited support.

Both programs require a Development Roadmap (GYH) prepared by a consultancy authorized by the Ministry; the company chooses the consultancy itself. The GYH covers the 5 years from the date the brand enters the program and lays out strategic targets and corresponding investments. By the program's definition, CRM consultancy also covers sales management systems used by dealers and distributors.

Confirm the scope of support with the current program legislation and your consultant. Legal basis: Decision No. 5973 on Export Support (Article 17) and the Circular on Marka and TURQUALITY® Support.

Rapitek CRM Features for TURQUALITY Firms

Multi-Language UI (TR/EN)

For export-focused firms: Turkish and English interface; when the Arabic language option is selected, the layout runs right to left. Customer records, reports, email templates and PDF quotes work identically across languages; you set each PDF quote's language in its template.

Multi-Currency Sales Management

TCMB daily-rate auto-conversion across USD/EUR/GBP/SAR. Multi-currency pricebook, currency-tagged opportunities. Export sales recorded with conversion date.

KVKK + GDPR, Dedicated Database per Customer

A separate database and subdomain per company, hosted in the European Union (database in Helsinki, files in Frankfurt, backups in Falkenstein). Profiles, Permission Sets, role hierarchy, field-level security (FLS), activity log and field history. We set up the KVKK basis for cross-border transfer together during contracting.

Trademark/Patent/License Tracking

A TURQUALITY essential: country-level trademark and patent records, set up with Custom Objects during implementation: registration dates, renewal alerts, legal counsel assignments per jurisdiction.

Export Operations Tracking (Custom Objects + REST API)

Custom Objects and the visual Flow Builder model export declarations, Letter of Credit (L/C) stages, and shipment milestones. Connections to e-invoicing, customs, and logistics providers are built over the OAuth2 REST API and signed webhooks as project-specific integrations during setup.

Independent Consultant Access

A read-only profile for periodic reviews by your GYH consultancy. Field-level security closes sensitive personal data fields, which then also stay hidden in reports, exports and the API. The activity log records who viewed which record and when.

Write-Capable AI Assistant: Rapi

Rapi does not just read, it writes. By spoken or typed Turkish command it creates and updates real records across 11 objects, asking for confirmation before important changes such as closing a deal or changing an amount, or before every write if set. The business-card scanner turns a photo into a Lead; the mobile meeting recorder yields a Whisper transcript and a structured Claude analysis.

Frequently Asked Questions

What does TURQUALITY-supported CRM mean?
If your company is in the TURQUALITY or Marka Support Program, the Turkish Ministry of Trade supports 50% of your IT consultancy spending on CRM: licence, database, annual maintenance, implementation, customization and training. Hardware, travel and accommodation are not covered. The purchased or rented software product and service must hold a TÜR Belgesi. Confirm the scope of support with the current program legislation and your consultant.
Which consultancies prepare the Development Roadmap (GYH)?
GYHs are prepared by TURQUALITY management consultancies authorized by the Ministry of Trade; the company chooses the consultancy itself. The consultancy that carried out the preliminary review cannot prepare the same company's GYH. Rapitek CRM includes these criteria out of the box: multi-language UI, multi-currency, role-based access, field-level security and an audit trail (activity log and field history).
How long does TURQUALITY-aligned CRM deployment take?
We give you a go-live date after the 30-minute introductory call, once we have seen your scope. Setup, training and data migration are done by Rapitek; the timeline for consultant-led validation is set by your consultancy.
Can I migrate from Salesforce to Rapitek?
Yes, you can move from Salesforce to Rapitek. We handle data migration, setup and training, and our founder's experience from more than 200 Salesforce projects carries into the move. How the migration spending is treated under TURQUALITY support is decided by your GYH, your consultant and the TÜR Belgesi requirement.
Which export currencies do you support?
All major export currencies: USD, EUR, GBP, SAR, AED, JPY, CNY, plus TRY, as well as CAD, AUD, CHF, INR, BRL, MXN, KRW and SGD. Daily auto-conversion at TCMB rates for the currencies TCMB publishes, opportunity-date-locked exchange rates, multi-currency pricebook (same product priced differently per currency).
How does the independent consultant access work?
A read-only profile is set up for the consultant, who sees the records, reports and dashboards opened to them. Field-level security closes personal data fields, which also stay hidden in reports, exports and the API. The activity log records who viewed which record and when.

Discuss Your CRM Investment Under TURQUALITY

A free 30-minute introductory call: your GYH's CRM section, investment line items and setup timeline. After that we set up your trial account. A credit card is not required.

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