Telecom CRM
In telecom the customer is a single entity but the contract is not: the same company has dozens of sites, lines opened on different dates, and commitments that each end separately. When that inventory is kept in a spreadsheet, the renewal conversation is always at the mercy of whoever remembers the nearest date.
Every line and service carries its own commitment end date as a field; sites are separate records linked to the customer account, and those nearing their end drop into one list.
- Keep a corporate customer's sites, and the lines and services at each site, in separate records linked to the account record
- Track commitment end dates as fields, drop approaching renewals into a list, and open the meeting task from there
- Plan field installation and circuit delivery jobs as tasks; take the location verification, and let the person taking delivery sign on the signature screen in the mobile app
- Record sales coming through the dealer channel with their source and report on a single list which dealer brought in what
| Customer and Site | A corporate customer is an account record; every site is a separate record linked to it, and the lines and services sit under the site. |
|---|---|
| Commitment Date | Every service's start, end and commitment end are its own date fields; those nearing their end are listed with a filter and the renewal task is opened. |
| Installation Task | Field installation is a task; the technician, the appointment time and the address are in its fields, the location is verified, and the person taking delivery signs on the signature screen in the mobile app. |
| Dealer Channel | A dealer is an account record; the source of an incoming sale sits in a field on the opportunity record, and the commission is read from the report on that field. |
In telecom sales the relationship is not set up once and finished; the real conversation with the customer starts when the commitment ends. A corporate customer has dozens of sites, and lines and circuits opened at different times, and each one's commitment ends on a separate date. When those dates are kept in a spreadsheet, renewal comes onto the agenda only after the competitor's offer has already reached the customer. The same disconnect happens at installation: the sale closes, but because circuit delivery runs in a separate team, the person who made the sale cannot answer the one question the customer asks — when.
In Rapitek CRM the customer is an account record, the sites are records linked to it, and every line or service carries its own start, end and commitment date as a field. Services nearing their end drop into a list with a date filter, the renewal task is opened from here, and what stage the conversation is at is followed from the same record. Field installation is a task: the technician closes the job from their phone, the location is verified, and the person taking delivery signs on the signature screen in the mobile app. Because sales coming through dealers are recorded with their source too, which dealer brought in what and what the commission is based on is read from a single list.
The scope of the plans and the separately priced items are written on the pricing page.
