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Florist CRM

At a florist the person who places the order and the person who receives the flowers are not the same. When the two are squeezed into a single record, the delivery address, the card message and next year's anniversary are lost together; the mistake is only discovered at the delivery door.

The sender is a customer record and the recipient's name and address are fields on the order; in Rapitek CRM the delivery time window and the second attempt run from that same order record.

Florist CRM
  • Keep the sending customer and the delivery recipient apart; write the card message into the order's field and, for anonymous sending, leave the sender's name out of the card text
  • Write the delivery time window onto the order; have the courier close the delivery from the mobile app with location verification, have the person taking delivery sign on the signature screen, and open a second attempt task when the recipient cannot be found
  • Put work that must close the same day, such as funeral wreaths and ceremony orders, into a separate queue, set its owner with the assignment rule you define during setup, and notify the team as the status changes
  • Run the pre-order window before a special day with stepped follow-up tasks; turn the lists from hotel, office and agency accounts into quotes at their own agreed prices
Separating Sender and RecipientThe sender is a customer record; the recipient's name, address and phone number sit in the order's own fields. When the recipient later places an order of their own they become a separate customer record, so the two histories do not get mixed up.
Card Message and Anonymous SendingThe card text is a field on the order and passes to the delivery task along with the address; when the sender wants to stay anonymous their name is not written into the card text and stays only on the order record.
Narrow Delivery Window and Second AttemptAn order carries a time window, not just a day; the courier closes the delivery with location verification and the person taking delivery signs on the signature screen in the mobile app. If the recipient is not at the door the outcome is recorded on the task, and the time for the second attempt is agreed with the recipient from the shared WhatsApp or SMS inbox.
Corporate Pre-Order WindowHotels, offices and agencies give their lists weeks before a special day; that list is opened as a pre-order under the account, turns into a quote at the price defined for that account, and is split into individual tasks on the delivery day.

A flower order concerns two people at once: the one who pays and the one who opens the door. When both are written on the same line of an order taken over the phone, by the time the same anniversary comes round the following year who sent what to whom can no longer be read. On days like Valentine's Day or Mother's Day the number of orders multiplies while the delivery window narrows; the text of the card message, what to do if nobody is found at the door and when the arrangement needs to be made up all sit in three separate places.

In Rapitek CRM the sender is a customer record while the recipient is the order's own address field; because the two are kept apart, next year's reminder can be built on last year's order. The delivery time window is written on the order; the courier closes the delivery from the mobile app with location verification, and the person taking delivery signs on the signature screen in the same app. If nobody is at the door the outcome is recorded on the task, and a new time for the second attempt is agreed with the recipient over WhatsApp or SMS. Work that has to close the same day, such as a funeral wreath, waits in a separate queue, and the assignment rule defined during setup determines its owner. Corporate lists that come in before a special day are opened as pre-orders and split into individual tasks on the delivery day.

The scope of the plans and the items priced separately are set out on the pricing page.

Frequently asked questions

Can I track the sender and the recipient separately on a flower order?
Yes. The sender stays as a customer record, while the recipient's name and delivery address are in the order's own fields. That way orders the same customer sends to different people accumulate in a single history, and next year's reminder is set up for the right person.
How do I plan deliveries on busy days like Valentine's Day?
Deliveries are opened as tasks; because the delivery time and the address sit in fields, the day's list is sorted by time, distributed to the couriers, and the delivered confirmation is marked from the mobile app.
How do we handle corporate lists before a special day?
The list given by hotels, offices and agencies is opened as a pre-order under the account; it turns into a quote at the price defined for that account and is split into individual tasks on the delivery day.
Which is the best CRM software for a florist?
When choosing a CRM for the florist sector you should look at sector workflows, integration capabilities, customisation options and the quality of support. You do not set up Rapitek CRM — we do: we configure the fields, the stages and the reports around your florist process, we migrate your data, and we deliver the training for your team in Turkish. Before building our own platform, our team completed more than 200 enterprise CRM projects during its Salesforce years; we do the setup with that experience.
How much does a florist CRM system cost?
On the florist side the courier who closes the delivery also works on the same record; the system is used by the shop and the distribution staff. We keep current plan prices in one place and publish them openly on our pricing page; we do not put figures on this page, so that you never read a different price in two places. The price is set by the number of users and the plan chosen. The scope of setup, data migration and training is not the same on every project; the scope and the setup fee, if any, are worked out together in the discovery call and shared with you in writing. Rapi artificial intelligence credit and ERP integration are separately priced items.
How are CRM integrations done in the florist sector?
On the florist side, the list that hotels, offices and agencies give before a special day is opened as a pre-order under the account. If you use Logo, Netsis, Mikro or SAP, your CRM talks to it — we build the connection ourselves. There is no out-of-the-box module: because access and field structure on the ERP side differ from one installation to the next, a single button does not work the same way everywhere. The connection is built specifically for the project via our REST API covering 183 business objects, OAuth2, webhooks and import/export. We work out the scope and the cost in the discovery call and share them with you in writing.
How does the move to a CRM system work in the florist sector?
We start with a discovery call: together we work out your florist process, which fields and which stages are needed. After the call we give you a date, not a range. We migrate your data ourselves, and we deliver the training for your team in Turkish. There is no call centre on our support line. Your question is answered by the team that builds and develops the product — this is a choice, not a matter of capacity.
Can a mobile CRM be used for a florist?
At a florist the courier closes the delivery with location verification, and the person taking delivery signs on the signature screen in the mobile app. The app is live on both the App Store and Google Play. The web interface also works on tablets and phones. The app does not work offline; if the connection drops while you are filling in a form, what you have written is kept on the device for 24 hours.
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