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Restaurant CRM

In a restaurant the evening service is a one-off capacity; when nobody turns up to the table that was held, that table cannot be sold again that evening. A guest's complaint is settled at the table and stays there, and when they never come back nobody knows why.

A booking is a record with date, time, party size and table fields, attached to the guest card. The no-show is a field, so repeated cancellations are read from the history.

Restaurant CRM
  • Take the booking onto the record with date, time, party size and table fields, and schedule the confirmation message from that record
  • Mark the guest who did not turn up on the record and see repeated cancellations in the history on the guest card
  • Send a satisfaction survey after service, turn a negative reply into a case record and drop it to the person responsible
  • Gather corporate guests on an account record, build up the bills over the month and produce the month-end invoice from there
Booking RecordA booking is a record with date, time, party size and table fields; it is attached to the guest card, and the evening's list comes out of it.
No-Show InformationA guest who does not turn up is marked in a field on the record; repeated cancellations are visible in the history on the guest card.
Satisfaction and ComplaintsThe survey after service is sent to the guest; a negative reply opens a case record and stays in the list until its owner closes it.
Corporate AccountA company is an account record; the bills over the month accumulate under the account, and the month-end invoice is compiled from those records.

A restaurant's evening is made up of a limited number of tables and a limited number of sittings. When the reservation book is kept next to the telephone, it is not visible who has already failed to turn up without warning before; when that table stays empty, the loss is that evening's takings, directly. Something similar happens on the guest's side: a problem with the food is mentioned to the waiter at the table, the waiter apologises, and the matter closes there. That guest never comes back, and their not coming back is not noticed either, because their name appears nowhere.

In Rapitek CRM a booking is a record with date, time, party size and table fields, and it is attached to the guest card. Because the no-show is a field on the record, repeated cancellations are read from the guest's history, and the confirmation message is scheduled from the booking record. The satisfaction survey after service is sent to that same guest; a negative reply opens a case record and drops to the person responsible, so the complaint is closed on the record rather than at the table. Corporate guests are account records; their bills over the month accumulate under the account and the month-end invoice is compiled from those records.

What the plans cover and which items are priced separately are set out on the pricing page.

Frequently asked questions

What does tracking no-shows actually give you in practice?
The no-show is a field on the booking record and it is written to the guest card. How many times the same person has failed to turn up without warning is read from the history; and because the confirmation message is scheduled off the booking record, you hear back before the table is left empty.
What is done so that a guest's complaint does not stay with the service staff?
A negative reply to the satisfaction survey sent after service opens a case record; it does not leave the list until an owner is assigned and it is closed. How many times the same issue has recurred is also visible from the report on these records.
How do we produce the month-end invoice for corporate guests?
A company is an account record and the bills over the month accumulate under that account. The month-end invoice is compiled not by collecting receipts one by one, but by listing the records under the account over a date range; which person came on which day sits in the same list.
Which is the best CRM software for a restaurant?
When choosing a CRM for the restaurant sector you should look at sector-specific workflows, integration capabilities, customisation options and the quality of support. You do not set Rapitek CRM up yourself, we set it up: we configure the fields, the stages and the reports around your restaurant process, we migrate your data, and we train your team in Turkish. Before building our own platform our team completed more than 200 enterprise CRM projects in its Salesforce years; we carry out the setup with that experience.
How much does a Restaurant CRM system cost?
We keep current plan prices in a single place and publish them openly on our pricing page; we do not put figures on this page, so that you never read two different prices in two places. The price is set by the number of users and the plan chosen. The scope of setup, data migration and training is not the same in every project; the scope and the setup fee, if any, are worked out together in the discovery call and shared in writing. The Rapi artificial intelligence credit and the ERP integration are separately priced items.
How are CRM integrations done in the restaurant sector?
If you use Logo, Netsis, Mikro or SAP, your CRM talks to it — we build the connection. There is no out-of-the-box module: because the access rights and the field structure on the ERP side change from one installation to the next, a single button does not work the same way everywhere. The connection is built specifically for the project over our REST API covering 183 business objects, OAuth2, webhooks and import/export. We work out the scope and the fee in the discovery call and share them in writing.
How does the move to a CRM system work in the restaurant sector?
We start with a discovery call: together we work out your restaurant process and which fields and which stages are needed. After the call we give you a date, not a range. We migrate your data, and we train your team in Turkish. There is no call centre on our support line. Your question is answered by the team that built and develops the product — this is a choice, not a matter of capacity.
Can a mobile CRM be used for a restaurant?
Yes. Field and branch teams can update the customer card, the note and the follow-up task from their phones. The app is live on both the App Store and Google Play. The web interface works on tablets and phones as well. The app does not work offline; if the connection drops while you are filling in a form, what you have written is kept on the device for 24 hours.
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