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Wedding and Event Planning CRM

Planning a wedding takes 6-18 months and carries more than 50 touchpoints; when the milestones sit in a calendar, the supplier approvals in email and the couple's question on somebody's personal phone, the last two weeks turn into a crisis.

Every wedding is a single record carrying its own dates and assigned suppliers; from bridal preparation to the band, the hour-by-hour run sheet is lines linked to that record.

Wedding and Event Planning CRM
  • Keep the proposal's sending and validity dates on the opportunity record; let those past their term appear in a list, and open the call task from that list
  • Link every milestone of the plan to a dated task; attach a rule so that a notice goes to the couple and to the supplier concerned
  • Bring close to twenty suppliers together on a single platform; track deadlines and approval flows from the supplier card
  • Attach a rule so that the satisfaction and referral request task is opened when the event closes
  • Let the whole team answer from a single business number, have conversations assigned by rule, and let the manager see response times
Tracking From Proposal To ContractThe proposal's sending date and validity date are fields on the opportunity record; proposals past their term appear in a list, the follow-up task is opened from that list, and how many couples are waiting at which stage is read from the stage report.
12-Month TimelineEvery milestone is a dated task linked to the wedding record; tasks whose date is approaching appear in a list, and you can attach a rule to that list so that a notice goes to the couple and to the supplier concerned.
Supplier CoordinationEvery supplier is an account record; contact details, price and performance notes sit in the fields of that account. Assignment per wedding and the deadline are lines linked to the wedding record, and a line whose approval is overdue stays open on the list.
Post-Event Referral RequestWhen the event closes, a satisfaction survey and a referral request are opened as tasks; on the incoming couple's record, the source field shows which wedding they came from.
Wedding Day Run SheetThe bridal preparation, ceremony, dinner and band times are run-sheet lines linked to the event record; the person responsible and the supplier for each line sit in fields, a change during the day is updated on the same line, and a notification goes to the person concerned.

In the wedding business the calendar runs backwards: the date is fixed, and everything else is lined up against it. The venue deposit, the rehearsal, the menu tasting and the printing of the invitations are tied to one another; a week's slippage at the florist looks unimportant on its own, but it also pushes back the printing day of the wedding favours. At the same time the sales side stays open — couples who have not yet turned into a contract are forgotten in the shadow of jobs whose delivery date is approaching.

In Rapitek CRM every wedding turns into a single record carrying its own dates and assigned suppliers. Whoever on the team looks at it, the latest state is visible in the same place; when the event manager changes, the job does not have to be explained from scratch, because the past correspondence and supplier notes sit in the system. You do not do the setup — we do: we work out the configuration for your own wedding flow in the discovery call, and we give you a date, not a range.

Frequently asked questions

Why is a CRM necessary for wedding planning?
Planning a wedding takes 6-18 months and has more than 50 touchpoints. This complexity cannot be managed in Excel. A CRM puts timeline management, supplier coordination and customer communication on a system.
How does supplier management get easier?
Every supplier is an account record: contact details, price and performance notes sit in its fields. Assignment per wedding and the deadline are lines linked to the wedding record; a line whose approval is overdue stays open on the list, and the correspondence accumulates under the same card.
Can we see whether the proposal we sent has been opened by the couple?
No — there is no read receipt tracking whether the proposal PDF has been opened, and we do not say that there is. What you do see is this: the date the proposal was sent and its validity date are fields on the opportunity record; proposals that pass the number of days you set appear in a list based on those fields, and the call task is opened from that list. When the couple comes back you move the stage forward, and how many couples are waiting at which stage is read from the stage report.
How does the referral system work?
When the wedding closes, a satisfaction survey and a referral request are opened as tasks; from that task you send happy couples the 'would you recommend us?' question and the Google review request. On the record of every new couple that comes in, the source field shows which wedding they came from; you count how much new business a wedding brought from that field.
Can more than one person on the wedding and event planning team use the same WhatsApp number?
On the wedding and event planning side the couple's questions are collected on a single business number; the manager sees response times. Yes. We connect your own Meta WhatsApp Business account to the CRM ourselves; there is no out-of-the-box module, and connecting the account is done during setup. After that your team answers from a single business number; incoming messages land in the team inbox and are written onto the customer card. Conversations are assigned to a representative according to the rule you define; managers see the conversations and the response times. Even if staff change, the correspondence history stays in the CRM. The Meta invoice is issued directly to you — we do not sell message bundles or credits.
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