Hotel CRM
The hotel's PMS knows who stayed in which room that night; it does not know who made the corporate agreement on what terms, which floor the guest wants, or where the wedding enquiry got to.
A corporate agreement is a contract tied to the account record; the term, the room allocation and the negotiated nightly rate sit in fields. A renewal task drops before the contract ends.
- Gather corporate agreements, group reservations and meeting package sales on a single dashboard
- Record room preferences and stay notes on the guest card, and have the team alerted when a VIP guest arrives
- Keep the date of the last stay in a field; set up the post-checkout thank-you message and the win-back campaign months later as tasks tied to that date
- Follow wedding, conference and launch enquiries from the first meeting through to the contract
| Corporate Room Allocation and Contract | An agreement made with a company is a contract tied to the account record; the term, the room allocation and the negotiated nightly rate sit in fields, and a renewal task drops to the sales manager before the contract ends. |
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| Guest Preference Tracking | Room preference and stay notes are fields on the guest card; the VIP marker is a field too, and the team sees it on the same card when a reservation is opened. |
| Loyalty and Repeat Stays | The date of the last stay is a field; the thank-you message is set up as a task tied to check-out and the win-back campaign as a task tied to that date. |
| MICE and Event Sales | An event enquiry is an opportunity record; it moves through its stages from the first meeting to the contract, and the quote is produced under it. |
| In-Room Fault Request | A fault reported by a guest is a request tied to the reservation; with the queue rule defined during setup it drops to technical services or housekeeping, and the resolution time and closing note sit on the same request. |
In a hotel the relationship outlives the stay. The person responsible at a contracted company sits down at the table once a year, and the outcome of that meeting is decided by who solved which problem and how over the course of the year. When that information stays in reception's shift book, a change of staff takes the agreement with it.
In Rapitek CRM the agreement, the contact person and the renewal date sit on the same record; the annual review task keeps dropping even when the team changes. Because guest preferences are kept in the same place, on the second stay the room is prepared from the record rather than by asking the guest.
