Pet Shop CRM
A bag of food runs out every fortnight, but the customer does not remember every time; and which brand and which pack size they bought stays on the receipt at the till.
A pet is a record attached to the customer; the food brand, the pack size and the daily consumption are its fields, and the estimated finish date is derived from them and drops into a list.
- Keep the customer's pet, its species and its food preference on their card
- Produce a reminder list based on the consumption period before the food runs out
- Run recurring orders and deliveries from a single screen
- Track product stock by brand and pack size and catch the critical level
- Direct loyalty points and campaigns to regular customers
| Animal and Preference Record | A pet is a record attached to the customer; the species, the age and the food preference sit in its fields and are read from that same card on the second purchase. |
|---|---|
| Consumption Period | The pack size and the daily consumption are fields on the product and the animal record; the finish date is derived from them and those approaching drop into a list. |
| Recurring Order | Customers whose period has come are gathered by a filter; the order record is opened from that list and the delivery task is attached to it. |
| Brand and Pack Size Variant | The brand and pack size variants of the same food are separate lines on the product record; when the quantity of a variant falls below the threshold, the animal records that regularly buy that variant are seen from the same list, and the task of letting them know is opened from there. |
| Loyalty and Campaign | Points are a field on the customer card; campaigns are built from lists filtered by purchase frequency. |
In a pet shop turnover comes not from a one-off purchase but from repeats, and the rhythm of the repeat is known: a bag of food runs out in a fortnight, in three weeks. But it is the customer, not the business, who is left to remember that rhythm; and when they do not remember, they do not postpone the purchase, they make it at the nearest competitor.
Rapitek CRM keeps the pet as a record attached to the customer; the estimated finish date is derived from the pack size and consumption fields. Customers whose time is approaching drop into a list without anyone keeping a separate notebook, and the reminder goes out knowing which animal and which food it is for.
The scope of the plans and the separately priced items are written on the pricing page.
