Pet Shop CRM
A bag of food runs out every fortnight, but the customer does not remember every time; and which brand and which pack size they bought stays on the receipt at the till.
A pet is a record attached to the customer; the food brand, the pack size and the daily consumption are its fields, and the estimated finish date is derived from them and drops into a list.
What we set up, and how
- Keep the customer's pet, its species and its food preference on their card
- Produce a reminder list based on the consumption period before the food runs out
- Run recurring orders and deliveries from a single screen
- Track product stock by brand and pack size and catch the critical level
- Direct loyalty points and campaigns to regular customers
| Animal and Preference Record | A pet is a record attached to the customer; the species, the age and the food preference sit in its fields and are read from that same card on the second purchase. |
|---|---|
| Consumption Period | The pack size and the daily consumption are fields on the product and the animal record; the finish date is derived from them and those approaching drop into a list. |
| Recurring Order | Customers whose period has come are gathered by a filter; the order record is opened from that list and the delivery task is attached to it. |
| Brand and Pack Size Variant | The brand and pack size variants of the same food are separate lines on the product record; when the quantity of a variant falls below the threshold, the animal records that regularly buy that variant are seen from the same list, and the task of letting them know is opened from there. |
| Loyalty and Campaign | Points are a field on the customer card; campaigns are built from lists filtered by purchase frequency. |
In a pet shop turnover comes not from a one-off purchase but from repeats, and the rhythm of the repeat is known: a bag of food runs out in a fortnight, in three weeks. But it is the customer, not the business, who is left to remember that rhythm; and when they do not remember, they do not postpone the purchase, they make it at the nearest competitor.
Rapitek CRM keeps the pet as a record attached to the customer; the estimated finish date is derived from the pack size and consumption fields. Customers whose time is approaching drop into a list without anyone keeping a separate notebook, and the list shows which animal and which food it is for.
The scope of the plans and the separately priced items are written on the pricing page.
