Media CRM
What a media organisation sells is not hours but place and time: the same ad break, the same page or the same impression cannot be sold twice. When bookings sit in salespeople's own spreadsheets, the clash surfaces once the broadcast week has begun.
A booking is a record with inventory unit, air date and status fields. Because bookings on the same date appear in one list, a clash is noticed before the sale closes.
- Keep the brand and the agency representing it on separate account records and tie the commission rate to the agency record
- Track ad break, page or impression bookings through the option, confirmed and aired statuses
- See bookings falling on the same air date in a single list and catch the clash before the sale closes
- Write post-broadcast performance values to the campaign record and draw the period report from those records
| Advertiser and Agency Split | The brand and the agency are separate account records and are linked to one another; the commission rate is a field on the agency record and reaches the quote from there. |
|---|---|
| Inventory Booking | A booking is a record; the inventory unit, the air date and the status (option / confirmed / aired) are its fields, and bookings falling on the same date appear in a single list. |
| Media Plan | A campaign is a record; the booking lines tied to it make up the plan, and the budget and the discount sit on the campaign card. |
| Post-Broadcast Reporting | The post-broadcast result values are written to the fields of the campaign record; the period breakdown is taken from the report of those records. |
In a media organisation the same advertiser arrives through two separate channels: sometimes the marketing manager calls directly, sometimes the agency they work with asks for a quote. Both represent the same brand, but in the system they look like two separate customers; the commission and the price difference are born from that split. On the inventory side the situation is more fragile: when an ad break or a page is put on option, only the salesperson who gave the option knows it; because unconfirmed bookings are not gathered anywhere, two sales end up selling the same place. This happens the same way in television, in radio, in magazines and in digital publishing.
In Rapitek CRM the brand and the agency representing it are separate account records, and their relationship is linked through the record; the commission rate sits in a field on the agency record and reaches the quote from there. A booking is a record with its own status — option, confirmed, aired — and the air date and the inventory unit are its fields; because records falling on the same date appear side by side in the list, a clash is noticed before the sale closes. Post-broadcast values are written to the same campaign record. We build the connection to the broadcast management system or the ad server; there is no out-of-the-box module — the connection is built specifically for your project over the REST API and webhooks.
The scope of the plans and the separately priced items are written on the pricing page.
