Agriculture CRM
As an agricultural business grows, the work stops being the work of a single field: on one side are the growers you sign contracts with, on the other the wholesale market, the retail chain, the industrial buyer and the exporter. When the buying side and the selling side are kept in separate spreadsheets, what will be in hand mid-season and what has been promised to whom cannot be seen together.
Contract growers and buyers are both account records; the crop, quantity and delivery period committed sit in attached rows, and purchase and sale meet in one period report.
- Keep contract growers in an account record and write the crop planted, the quantity committed and the advance given into fields
- Manage the wholesale market, retail, industrial and export channels in separate accounts and apply each channel's own price list from its record
- Compare purchase and sale commitments in the same list by delivery period and see the shortfall before the period starts
- Attach the production unit to the record, report which channel the produce from which region went to, and separate permissions by that field as well
| Grower Network | A contract grower is an account record; the crop planted, the committed quantity and the advance given sit in its fields, and deliveries accumulate under the card. |
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| Channel Account | The wholesale market broker, the retail chain, the industrial buyer and the exporter are separate account records; each channel's price list is attached to its own account. |
| Period Commitment | The delivery period is a date field on the record; purchase and sale commitments are listed with the same period filter and compared in a single report. |
| Production Unit | The facility, the region or the farm is a field on the record; which channel the produce from which unit went to is read from the report on that field. |
In agriculture, as the scale grows the problem stops being the problem of a single production unit. On one side there is the contract grower network: who planted what, how much they committed to deliver, whether they took an advance. On the other side there are the channels: the wholesale market broker, the retail chain, the industrial buyer and the exporter, each wanting a different quantity and a different delivery period. When these two sides are kept in separate spreadsheets, the shortfall as the period approaches only comes out on the delivery day.
In Rapitek CRM both the grower and the buyer are account records; the crop, the quantity and the delivery period committed sit in records attached to those accounts, and because they are listed with the same period filter, purchase and sale are compared side by side. Because the production unit is a field on the record, which channel the produce from which facility or region went to is read in the report, and user permissions are also set up around that field. Since every channel's price list is attached to its own account, the price given to the retail chain and the price given to the wholesale market broker for the same product do not get mixed up.
What the plans cover and which items are priced separately are written on the pricing page.
