Cinema CRM
Private screening and group ticket requests land with different people through different channels. Because there is no shared place holding who spoke to the same company and on what terms, the second conversation starts from scratch.
A corporate screening is an opportunity record; the film, session date, screen and headcount are its fields. The run-end date is a field too, so expired quotes gather in a separate list.
- Track private screening, group ticket and corporate requests through stages from first contact to contract
- Track the ticket quota assigned to a company and the number used on the account record, and open the renewal task when the quota runs out
- Build up each company's past screenings, contacts and the terms discussed on a single card
- Report which type of request came in during which period and at which stage the quotes have stalled
| Group Ticket Booking | A school or company group booking is its own record; the group size, the requested session and the deposit status sit in its fields; bookings that are not confirmed are listed by the time left until the session day. |
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| Corporate Ticket Quota | The ticket quota assigned to a company and the number used are fields on the account record; when the remaining quota runs out, a renewal meeting task is opened under the same account. |
| Private Screening Session | A corporate screening is an opportunity record; the film, the session date, the screen and the headcount are in its fields; because the date the film comes off release is a field too, expired quotes gather in a separate list. |
| Pre-Show Advertising Sales | An advert to run in the auditorium is a contract record; the advertiser, the broadcast period and which screens it will run on are in its fields, and taking delivery of the advertising material is a task under the same record. |
| Distributor Release Record | Each film is a release record linked to the distributor account; the release start, the print delivery status and which screens it was given to sit in its fields, and a task for the screen plan is opened before the run ends. |
In cinema the shelf life of a sale is the film's run. When a private screening quote given to a company waits two weeks without an answer, the film the quote rests on drops off the box office; the same conversation starts again from scratch with a new film and a new date. What is lost is not a ticket but the contact that had already been made.
Rapitek CRM ties every request to a stage and a due date, so quotes waiting for an answer are not left to anyone's diary. Thanks to the history that builds up on the company card, the next season's quote is prepared knowing on what terms and for how many people that company has taken a screening before.
